Got a tricky question? Receive an answer from students like you! Try us!

International Business To Business Marketing - Essay Example

Only on StudentShare
Pages 12 (3012 words)


The term supply management is often referred to as "material management." Materials management is described by Anakwe (2000) as "procurement activities; inventory management; receiving activities; stores and warehousing; in-plant materials handling; production planning scheduling and control; traffic and transportation; surplus and salvage." (2000, p.40) recognised this and suggested that supply management is "the identification, acquisition, access, positioning, and management of resources the organisation needs or potentially needs in the attainment of its strategic objectives." Although these descriptions are useful, it is important to realise that the practice of purchasing and supply man…

Extract of sample
International Business To Business Marketing

This may be summarised by the observation that the behaviour of a complex system cannot be understood completely by the segregated analysis of its constituent parts. However, Beverland (2002) suggested the use of this idea in regard to supply chains is neither consistent nor straightforward. New also argued that the supply chain metaphor is used in many ways, but three meanings dominate discussion: "supply chain" from the perspective of an individual firm; "supply chain" related to a particular product or item (such as the supply chain for beef, or cocaine, or oil); and "supply chain" used as a handy synonym for purchasing, distribution, and materials management (Larson, 1998). Supply chain management can mean any one of these things, but one aspect is certain: Purchasing and/or outsourcing activity is being undertaken (Barkema, 1997). ...
Download paper
Not exactly what you need?

Related Essays

International Business
This paper shows uch questions as economic and political climate for foreign business, methods for marketing and distribution, managerial and labor climate. …
4 pages (1004 words)
International Business
However, in order for MNEs to secure their position internationally, it is necessary to develop flexible plans, which would be easily alternated, if necessary. In accordance with Rugman and Collinson (2008), three different integration strategies, as related to organization structure, are available to MNEs in the context of the modern market: the backward integration, meaning the acquisition ‘of equity assets used earlier in the production process’ (Rugman and Collinson 2008, p. 291), the forward integration through which the company ‘comes closer to its customers’ (Rugman and…
7 pages (1757 words)
Business to Business Marketing
A service based company, which deals in B2B scenario, Triangle Creative Limited (TCL) offers a range of services comprising of direct marketing, online marketing, advertising, public relationship management and even development of websites. TCL is highly respected by its clients for friendliness, cost effectiveness, creativity and speed of delivery of the service. The organisation offers its services to SMEs located in and around Cambridge. The current economic situation has hampered the inflow of clients and has also led to the decline of revenue by as much as 25% compared to that of the…
12 pages (3012 words)
International Business
Among these is the fact the assumption that the problem with Greece is based on liquidity instead of solvency. While there might be a problem with liquidity in Greece, the problem that is affecting it most is solvency, something that is not being considered. Instead, the IMF and the European Union are treating the crisis as one of liquidity and they have taken steps to counter it as such. This has not helped Greece recover and may, in fact have made the problem worse than it already was. A second issue about how financial markets work that has been ignored is the fact that the Greek debt will…
6 pages (1506 words)
International Business
After achieving huge success level in domestic market leading companies wish to do business practices across the domestic border in order to maximize profit, its market share, core competency and goodwill. These are all tangible and intangible assets of a company. The company chooses internationalization process in order to take the advantages of advanced technology, potential marketplace and favorable economical factors of international market. The internationalization process and the reason of adopting the process can be identified by several business models. Demand and supply led drivers…
6 pages (1506 words)
International Business
However, the big question is what is the reason that made companies to take their venture on the global scale? The answer is not just the intention of the companies to expand the business volume, but companies are actually experiencing extreme difficulties to sustain in the market place with only domestic operation. Thus, international business not only worked as a factor that helped in business expansion but acted as a saviour of business as well. Moreover, the opening of the world economy and globalization has fostered the companies to embrace international expansion. The study intended to…
18 pages (4518 words)