Management Consulting Assignment - Research Proposal Example

Extract of sample
Management Consulting Assignment

Each type of their product has a specific focus. This paper is intends to provide a clear understanding of what Taylersons Malmesbury Syrups brand is, why and how it is managed, and what are the dynamics involved in managing brands in the present context of competitive market.
Taylersons Malmesbury Syrups is a privately owned company, incorporated in April 2007. All of their product processing is done at their plant in Maple Heights, Ohio. They own the real estate, building etc, and all of the manufacturing equipment are a debt free, profitable operation. Taylersons Malmesbury Syrups is inspected, and approved, by the Federal FDA, State Agricultural Department and local Health Department.
The company's primary business is the manufacturing of concentrated fruit juices, cocktail mixes and beverage syrups sold to the Food Service market and to national restaurant chains, hospitals, and nursing homes. They are constantly researching and developing new products that fulfil the customers' requirements.
TAYLERSON'S MALMESBURY SYRUPS are flavoured syrups, using the finest ingredients including pure Madagascan Vanilla or natural Apple & Cinnamon. ...
Download paper


Taylersons Malmesbury Syrups brand is a new brand of its kind in the market. This paper focuses on creating a strong brand with a clear emphasis on its top quality product. As in the case of that other brands already penetrated the market in the existing community, Taylersons Malmesbury Syrups also has its own recognition because of its high product quality…
Author : astiedemann
Download 1

Related Essays

Consulting Report
The global economic recession has reduced the number of readers and has significantly reduced the advertising revenues. The publishing cost has been increased and major of the newspaper publishing organizations have increased the price level. Therefore, the readers are going for free online news contents. The study will analyze the recent trends in the newspaper industry. Moreover, the study will analyze and evaluate the strategies that have been adopted by the leading organization within the US newspaper industry. The study will provide details of the adopted strategies by the publishing...
10 pages (2510 words) Essay
They expected to make profits by increasing the production rate, add-ons, and services. ROLM business rivals turned the market in to a commodity business by adopting a high volume business strategy (Stoddard and Jarvenpaa, 1995).They wanted to take the advantage of all the economies of scale for generating profit. RPLM differentiated itself in the market by providing its customers with facilities for more flexibility and customization. Siemens ROLM success depended with a number of enablers. Siemens ROLM management was willing to benchmark its processes with other Giant corporations. They...
4 pages (1004 words) Case Study
Case Study - Writing a Management Consulting Letter to client Amanda
Expansion should thus depend on social and economic factors such as consumer tastes and preferences. Through planning, Amanda and his workers can describe what they want to achieve and how they want to achieve it by providing a detailed description of how the objectives will be realized. Organizing human, physical and financial resources Amanda should develop and evaluate procedures that support the mission of the business and address specific needs. Failing to determine the best way to organize resources including personnel and resources may be a recipe for organizational failure. She should...
5 pages (1255 words) Case Study
Standardisation of management consulting service
The study aims at explaining the various challenges. The various management styles are discussed and their advantages and disadvantages will be analyzed. Some challenges that will be addressed in the research include:...
4 pages (1004 words) Essay
Management Consulting
Theoretically, one can understand the significance of Management Consulting only when they understand its definition at two levels. First is the basic level which looks into the broad 'functional view' of Management Consulting. According to Fritz Steele, Management Consulting is, "any form of providing help on the content, process or structure of a task or series of tasks, where the consultant is not actually responsible for doing the task itself but is helping those who are." Looking at this definition one might feel the importance of Management Consulting is over-hyped. However, it is the...
20 pages (5020 words) Coursework
Employee Informing and Consulting
It is also a way of reminding the employees of what they should accomplish within the company such as deadlines, reports, assignments and the likes. With this, the free flow of information takes place and interaction within the member of the companies particularly the employees takes place....
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!