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Management Consulting Assignment - Research Proposal Example

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Taylersons Malmesbury Syrups brand is a new brand of its kind in the market. This paper focuses on creating a strong brand with a clear emphasis on its top quality product. As in the case of that other brands already penetrated the market in the existing community, Taylersons Malmesbury Syrups also has its own recognition because of its high product quality…
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Management Consulting Assignment
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Management Consulting Assignment

Each type of their product has a specific focus. This paper is intends to provide a clear understanding of what Taylersons Malmesbury Syrups brand is, why and how it is managed, and what are the dynamics involved in managing brands in the present context of competitive market.
Taylersons Malmesbury Syrups is a privately owned company, incorporated in April 2007. All of their product processing is done at their plant in Maple Heights, Ohio. They own the real estate, building etc, and all of the manufacturing equipment are a debt free, profitable operation. Taylersons Malmesbury Syrups is inspected, and approved, by the Federal FDA, State Agricultural Department and local Health Department.
The company's primary business is the manufacturing of concentrated fruit juices, cocktail mixes and beverage syrups sold to the Food Service market and to national restaurant chains, hospitals, and nursing homes. They are constantly researching and developing new products that fulfil the customers' requirements.
TAYLERSON'S MALMESBURY SYRUPS are flavoured syrups, using the finest ingredients including pure Madagascan Vanilla or natural Apple & Cinnamon. The company makes it a point to use only the finest ingredient of purely natural components as raw materials in production. Another salient features of their products is that these are very easy to prepare, and are healthy for human consumption.
Taylersons Malmesbury Syrups produce a wide range of flavours of Malmesbury Syrup, including:

Amaretto flavouring for coffee, on ice cream, as a white wine mixer or Frappes'
(Ice, milk and flavour) or fruit desserts.
Apple & Cinnamon makes great coffee or flavours hot water, tea, or can be used as a dessert topping.
Caramel for flavouring coffee, Frappes', ice cream, pancakes, or hot milk.
Cinnamon puts a zing in apple pie and it tastes great in coffee and hot milk too.
Espresso for coffees, cakes, ice cream, Frappes'
Fine Vanilla on ... Read More
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