McDonalds customer service and training model

Masters
Essay
Business
Pages 16 (4016 words)
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Services and duties of a successful chain of Fast Food providers like that of McDonald Group, usually are irreproachable, mainly because their entire business depends on their reputation and fast service. They cater to the needs of a different community that is working, on the move, in a hurry and mercurial…

Introduction


McDonalds have become the byword of fast food industry in the world today. "The company began in 1940 with a restaurant opened by siblings Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant." http://en.wikipedia.org/wiki/McDonald%27s_Corporation
Unlike usual restaurants, fast food joints have their own pertinent and unbreakable rules. These rules and policies are usually made by the top management and are interpreted and enforced by the Store Manager. Like any other chain businesses, McDonalds too are centrally managed. All the policies and rules are made centrally and the branches and franchises are simply expected to follow them. The least requirement of fast food business is that it has to maintain very high level of service and efficiency throughout to every customer and it should be of unquestionable quality. In addition, cleanliness and safety standards are exceptionally important. Fast food joints manage this through proactive floor control. Rest of all decisions are made by the centre of the organisation, and most of the decisions are foreseen, expected and already clarified.
There are a certain differences between the regular res ...
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McDonalds have become the byword of fast food industry in the world today. "The company began in 1940 with a restaurant opened by siblings Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant." http:/en.wikipedia.org/wiki/McDonald%27s_Corporation…