StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - McDonalds customer service and training model

Only on StudentShare
Pages 16 (4016 words)
Services and duties of a successful chain of Fast Food providers like that of McDonald Group, usually are irreproachable, mainly because their entire business depends on their reputation and fast service. They cater to the needs of a different community that is working, on the move, in a hurry and mercurial…

Extract of sample

McDonalds have become the byword of fast food industry in the world today. "The company began in 1940 with a restaurant opened by siblings Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant."
Unlike usual restaurants, fast food joints have their own pertinent and unbreakable rules. These rules and policies are usually made by the top management and are interpreted and enforced by the Store Manager. Like any other chain businesses, McDonalds too are centrally managed. All the policies and rules are made centrally and the branches and franchises are simply expected to follow them. The least requirement of fast food business is that it has to maintain very high level of service and efficiency throughout to every customer and it should be of unquestionable quality. In addition, cleanliness and safety standards are exceptionally important. Fast food joints manage this through proactive floor control. Rest of all decisions are made by the centre of the organisation, and most of the decisions are foreseen, expected and already clarified.
There are a certain differences between the regular res ...
Download paper
Not exactly what you need?

Related papers

The marketing strategies of McDonalds and Starbucks andthe comparison of their current marketing plans
Food industry can be considered as a concurrent or triple point in terms of history, innovative ideas, and taste. This industry is dependent on number of factors like government regulations regarding hygiene standards and suitability, new innovative brands and trends in the market, consumer behavior, and cultural and religious beliefs. Despite of all such factors, the industry is one of the…
11 pages (2761 words)
International Business Strategy: McDonalds in India
Strategic business planning then involves collecting the information about an organization and examining how the internal abilities of the firm can be married to the prevailing external environment in order to gain a competitive advantage (, 2012). Environmental analysis involves industry analysis and PEST analysis. The industry analysis entails an examination of the business…
12 pages (3012 words)
Operation Management Techniques at McDonalds
Owing to the success of the corporation, there is evidence that McDonalds utilizes distinct operation management techniques that often give it an edge over others in the global business environment. This is informed by the actuality that being a service business, McDonald has widespread operations in virtually all the regions across the world that comprise of America, Asia and Europe. This makes…
14 pages (3514 words)
customer service
It has become a need for most and strives to satisfy their taste buds and continues to grow (Cantalupo, 2004). Each country has its own Country Manager and General Manager that look after the proceedings of the network existing in that country. Furthermore management is diversified in each city and each outlet to make the responsibilities defined yet all the outlets are connected in a chain and…
8 pages (2008 words)
Service process of McDonalds
non-stop customers’ flow and subsequent success in the business. It is important to note that McDonald’s Company serves both as a service and product company. McDonald’s deals in fast food sphere of services and their interest and priority to serve customers at the highest level possible has enabled them to dominate the world market with overwhelming customer base for a long time. Their…
8 pages (2008 words)
Customer service
Figure 1: Unremitted Growth of the Hotel Industry (Source: AIU, 2007) The project discusses about a hotel that is good in terms of locations and services, but some recent customer complaints forces the officials realize the importance of training employees about the extensive values of customer service policies. The economic success of an inn depends on how the customers view the quality and…
6 pages (1506 words)