Contemporary Retail Environments: Abercrombie & Fitch Introduction Throughout malls, department stores, and standalone shops, everyday citizens are exposed to a jungle of retail environments. While these individuals are exposed to these retail environments on a daily basis, most are unaware of the carefully constructed nature of stores…
One such company is the teen clothing store Abercrombie & Fitch. Through reference to contemporary retail theory, this report investigates Abercrombie & Fitch’s retail environment. Abercrombie & Fitch Background While Abercrombie & Fitch is popularly recognized for its modern fashions and pop culture style, the company has a long history dating back to the 19th century. Indeed, David Abercrombie and Ezra Fitch founded the company as a sporting goods store in 1892 (Zuidhof 2007). During the early 20th century David Abercrombie left the organization, but Ezra Fitch continued operations. Fitch would witness successful company operations and expansion until his retirement in 1928 (Zuidhof 2007). During the period Fitch controlled the organization they expanded from sporting goods to a wide-array of amenities, including clothing and board games. The organization was the first company to carry the game Mahjong and they even outfitted Charles Lindberg for his flight across the Atlantic. After Fitch’s retirement his brother-in-law James S. Cobb purchased the organization. After Cobb assumed controlled the organization further expanded, purchasing Von Lengerke & Detmold, a European dealer of sportings guns. The company continued in relative prosperity until the 1970s when they increasingly experienced declining revenue. Ultimately, the company was forced to declare chapter 11 bankruptcy. In 1977 the company closed until it was bought in 1978 by sporting goods retailer Oshman’s for $1.5 million (Zuidhof 2007). The Oshman era experienced tepid success until it was bought out in 1988 by Limited Brands (Zuidhof 2007). New president Sally Frame-Kasak would move the organization into a decidedly fashion retail direction. This direction was further enhanced in 1992 when clothing executive Michael S. Jeffries assumed the presidency. Jeffries would further shift company emphasis from simply clothing to teenage apparel. From this 1992 period until the present day the company has largely maintained this market structure and has expanded with relative success. The contemporary incarnation of Abercrombie & Fitch five brands: Abercrombie & Fitch, AbercrombieKids, Hollister and RUEHL and Gilly Hicks: Sydney brands. While each of these brands reaches out to different market segments structural changes in the retail environment, the Abercrombie & Fitch storefront, with its ‘classic cool’ theme, remains the flagship offering. Analysis Overarching Theoretical Paradigm One of the most overarching concerns in terms of Abercrombie & Fitch’s contemporary retail environment is the notion of the servicescape. Broadly speaking, the servicescape is the impact of the physical environment in which a service takes place. Booms and Bitner (1981, pg. 36) first established the notion of the servicescape, noting it is, “the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service.” Not merely Abercrombie & Fitch, but indeed all retail environments, this is a pervasive notion for its nearly all-encompassing subject criteria; indeed, Bitner (1992) expanded this notion to include three physical environ ...
Cite this document
(“The retail environment of clothing apparel organization Abercrombie & Essay”, n.d.)
Retrieved from https://studentshare.net/business/4202-contemporary-retail-environments-abercrombie-fitch
(The Retail Environment of Clothing Apparel Organization Abercrombie & Essay)
“The Retail Environment of Clothing Apparel Organization Abercrombie & Essay”, n.d. https://studentshare.net/business/4202-contemporary-retail-environments-abercrombie-fitch.
Urban Clothing A Business Plan Urban Clothing
The business will use cost-effective and innovative design and procurement tactics in order to guarantee high volume sales. Urban Clothing maintains high start-up costs as most clothing retailers do to ensure adequate inventory, however the majority of successes will come in the form of strategic planning and sales tracking and dedication on behalf of the owner to ensure that relationship management through marketing is a primary goal.
Abercrombie and Fitch: internal analysis Introduction Abercrombie and Fitch is an American chain of stock exchange registered stores, which has its headquarters at New Albany, Ohio. It consists of the brands: Abercrombie and Fitch, Abercrombie, RUEHL and Hollister (Weber 2009, p.
Sophisticated demand and changing fashion trends makes retail clothing industry quite lucrative. This is why we have decided to start a retail clothing outlet in London. This business proposal will cover in detail major areas relating to the start up including start up costs, hiring of employees, manufacturing, and store design.
Besides, it is headquartered in New Albany with several offices globally. Abercrombie & Fitch operates in the consumer clothing industry that is fiercely competitive. The main competitors of Abercrombie & Fitch include up-market clothe firms e.g Aeropostale.
David Abercrombie started a small shop which was dedicated to selling only the highest quality camping, fishing and hunting gear. In 1900 Ezra Fitch expressed a desire to buy into the growing company, Abercrombie accepted and Fitch joined as a partner. But the two men were hot tempered and quarreled frequently and in 1907 Abercrombie sold his share in the company.In 1909 Fitch strategize on the companies expansion by mailing 50,000 catalogues.
It was first a sporting good retailer. A&F have gone through many controversies and criticisms in the past few years for publishing immoral and sexual activities photographs performing group sex, oral sex and homosexuality in its magazines and websites.
Abercrombie & Fitch is a specialty retailer operating in the USA and Canada. Positive and appealing brand image played a crucial role for the company’s success and profitability. For a long time, Abercrombie & Fitch’s brand created a complex bundle of images and experiences in the customer's mind.
The UK clothing retail market is facing huge challenge of competition, financial crisis, environmental factors and technological factors. In the contemporary world, ethics and ethical behaviours are playing key role in developing the market share and