Got a tricky question? Receive an answer from students like you! Try us!

CoverGirl Cosmetics - Research Paper Example

Only on StudentShare
College
Research Paper
Business
Pages 2 (502 words)

Summary

Business objectives can be defined as the aims and objectives that the organization would like to accomplish and to achieve its objectives it plans things accordingly. It is the mission of the company…

Extract of sample
CoverGirl Cosmetics

ed by any organization would influence the financial ratios and therefore business objectives would also be reflected in the financial ratios of the organization. For instance, if an organization is expanding its business and trying to improve its profitability then the financial ratios would reflect an improvement in profit margin, operating margin as well as other ratios that are used to measure the productivity and profitability of the company.
Three most important ratios for organizations are operating margin, net profit margin and total assets turnover. CoverGirl Cosmetics is the company selected for this report and as the company is a business unit of Procter and Gamble therefore financial statement of P&G’s beauty division has been used to calculate the financial ratios.
In order to calculate the industry average ratios; two firms have been selected besides CoverGirl Cosmetics and these firms are Revlon and L’oreal. The following table shows the important financial figures required to calculate three ...
Download paper
Not exactly what you need?

Related Essays

Loss Prevention Term Paper
It was up approximately 15% from the previous year. This was the worst year and appeared to have been precipitated by the poor economic situation. According to Risk and Jillings (2011) shoplifting is on the increase due to hard times. In New Zeal children were being sent to still while their parents waited outside the store (Risk and Jillings 2011). Consequences of Inventory Shrinkage Inventory shrinkage due to shoplifting not only erodes profit margins but it also results in a loss of sales. This happens because store personnel do not realize quickly enough that shelves are available and that…
4 pages (1004 words)
cosmetic industry
However, the cosmetic industry is still growing with ever-increasing sales fueled mainly by women’s obsession to look better. For such reasons the cosmetic industry has been under strict monitoring and regulations. Global Cosmetic Industry Cosmetics are being manufactured by a few dominant multinational corporations that came into existence in the early 1900s. However, the supply of cosmetics is widely distributed between both developing and developed countries. Cosmetic industry is valued at approximately US $40 billion. Those cosmetic products which have "Made in France" written on their…
3 pages (753 words)
Cosmetic Industry background Analysis in China Marcket
Due to this, many cosmetics manufacturers have introduced more products in the expanding cosmetic market such as flavored glosses and lipstick, cosmetic packaged in sparkly and glittery packaging, and advertising and marketing using young beautiful models. However, cosmetics market in China is doing well in the manufacturing and packaging of beauty products. For instance, the raw materials of making shampoos are best provided in China by various manufacturers such as: Wuxi Nuoya Machinery Co., Ltd., Yangzhou Chenhua Science &Technology Group Co., Ltd., Shanghai Xiaoxiang Chemical Co., Ltd.,…
4 pages (1004 words)
International Marketing Plan for Sephora
Among the cosmetics line, the fastest growing segment is color cosmetics (Nail enamels and lipsticks). Lakme, a local brand, Tips & Toes, and Revlon have the lead in this segment.…
4 pages (1004 words)