Unilever is a British–Dutch multinational and a large-scale company offering consumer goods. The products offered by the organization include the beverages, foods, personal care products and cleaning agents. Unilever is the third-largest consumer goods company in the entire world in terms of its 2011 revenues. Procter & Gamble and Nestlé follow the company with respect to their profits and sales generation.
Proctor and Gamble is a consumer goods company listed in the Fortune 500 list of the companies and is an American multinational corporation headquartered in downtown Cincinnati, Ohio. The company, according to the 2011 statistics, witnessed $82.6 billion dollars in sales. In the list of “World’s Most Admired Companies” in Fortune magazine, the company is graded sixth in 2010, and has come up to the fifth place in 2011. The huge sales for Proctor and Gamble come from more than 160 countries all over the globe and this amount is balanced between the domestic and international markets of the company.
Proctor and Gamble markets and sells over 300 brands in its product line. The company has more than 120,000 employees who are divided into the three business units of the organization worldwide. These business units include the P&G beauty, P&G household care, and P&G family health. The company produces a wide variety of deodorants, colognes, skin care brands, personal cleaning and other products.
The business environment of any organization refers to the micro and macro environment in which it undertakes its operational and functional activities. This might include the basic legal, social and economic environments of the business at broader levels. The current section discusses the business environment of Unilever with particular attention to its basic legal, economic and social environments. The company is associated with the lives of people living around the world by offering them