Dell International Communication Strategy - Essay Example

Only on StudentShare

Extract of sample
Dell International Communication Strategy

Dell has been learnt to be a company with its roots in the United States and deals in sales as well as services related to computer hardware. The company was established in the year 1980 by Michael Dell. It was witnessed to scale fresh heights in the past three decades which made the company amongst the largest multi-national corporations worldwide with its business presence in about 190 countries accompanied with almost nine manufacturing plants spread out in six different continents. The company has been learnt to earn quite considerable revenue amounting to above $49 billion annually and is also believed to engage a workforce of 55, 000 employees. Dell marks its presence in nearly every individual corner across the globe by way of selling its products directly to its respective end users. The paper would focus on comprehending the communication strategy adopted by Dell which has contributed to a significant extent towards its worldwide success (IBS Case Development Centre, 2010; Argenti & et. al., 2005).
Objectives of Dell
Dell pursues an objective of creating dedicated customers with the help of offering better experience at an enormous worth. Dell prefers to focus their complete attention on their customers by maintaining direct associations with them along with serving them with the best possible products accompanied with benchmark based technology that is aimed at surpassing the degree of competition with an increased degree of customer experience and worth. The company is observed to pursue a mission of attaining the position amongst the most flourishing computer companies across the world by way of providing superior experience to its customers with regard to the markets that are catered by Dell. ...Show more


The above discussion provides a lucid comprehension along with an insight into the international communication strategy followed by Dell. The direct and effectual form of communication within and outside the company has been attributed as one of the chief reason of success for the company. …
Author : igaylord
Save Your Time for More Important Things
Let us write or edit the essay on your topic
" Dell International Communication Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Dell evaluating the potential outsourcing of the firms software development services in Russia, Brazil, and UAE.
The key priority of firms operating globally is to identify a strategy that could protect them against strong market turbulences and would allow them to achieve a stable growth, a target that is, often, difficult to be achieved. Dell is one of the most important competitors in the global IT industry.
6 pages (1500 words) Essay
Supply Chain Management: DELL
Starting with only a 100 computers as a personal company of a student called Michael Dell; it has now turned into a company of over 35,000 employees with 25,000 million dollar sales in the year 2000.
9 pages (2250 words) Term Paper
Change Management and Leadership in Dell company
The focus of change management is to look after all the management process that needs to be considered when working with new team members or management. In many cases, the new management often does not adjust with the organization that has acquired the firm, thus creating problems for the management.
11 pages (2750 words) Essay
Communication Strategy in Business
The audiences are like little kids that are frustrated by intricate designs and to the point speech. They want stories. So a presenter who is able to concoct a story out of the various elements that form part of a presentation satiates the audiences’ concerns.
4 pages (1000 words) Essay
Communication strategy
The strategy used takes advantage of the social, economic, political and technological advantages afforded to the company in Canada to ensure that hockey sticks produced by the company get a good market share in the sports industry. The strategy is divided into the following sections: A.
10 pages (2500 words) Term Paper
Dell Corporation
International expansion helps Dell to obtain strong market position and sustain strong growth. A current strategy of Dell includes the determination of the basic long-term goals concerns the conceptualization of coherent and attainable strategic objectives.
13 pages (3250 words) Case Study
Scholarship for "Young Entrepreneur"
I have founded an organization named deal-fever, where I worked as customer creationist, which gave me great deal of exposure to the practical environment of the business. On the other hand, I was able to be a part of an
1 pages (250 words) Scholarship Essay
It is imperative that England automobile industry participants establish an efficient supply chain that focus on competing in the global market. Efficient automobile chain supply system is attainable because of close
1 pages (250 words) Research Paper
Multinational corporations are significant examples of international division structure. The companies may have their organization in different sections. Companies may choose divisional structuring of their business because expansion under this option is
1 pages (250 words) Coursework
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email