Dell has been learnt to be a company with its roots in the United States and deals in sales as well as services related to computer hardware. The company was established in the year 1980 by Michael Dell. It was witnessed to scale fresh heights in the past three decades which made the company amongst the largest multi-national corporations worldwide with its business presence in about 190 countries accompanied with almost nine manufacturing plants spread out in six different continents. The company has been learnt to earn quite considerable revenue amounting to above $49 billion annually and is also believed to engage a workforce of 55, 000 employees. Dell marks its presence in nearly every individual corner across the globe by way of selling its products directly to its respective end users. The paper would focus on comprehending the communication strategy adopted by Dell which has contributed to a significant extent towards its worldwide success (IBS Case Development Centre, 2010; Argenti & et. al., 2005).
Objectives of Dell
Dell pursues an objective of creating dedicated customers with the help of offering better experience at an enormous worth. Dell prefers to focus their complete attention on their customers by maintaining direct associations with them along with serving them with the best possible products accompanied with benchmark based technology that is aimed at surpassing the degree of competition with an increased degree of customer experience and worth. The company is observed to pursue a mission of attaining the position amongst the most flourishing computer companies across the world by way of providing superior experience to its customers with regard to the markets that are catered by Dell. ...Show more