IceCool Company main product will be IceCool water that will be sold in 500 milliliters and 1-liter bottles. Locally and globally many people are now participating in sports as a way of maintaining healthy bodies. In this regard, IceCool Company target individuals participating in athletics and footballers. IceCool water aims at making the consumers experience a cooling effect that will make them continue with the sports without getting tired. IceCool Company will be located in New York along the Manhattan Street. Based on the large population in the neighborhood, I expect to make sustainable sales and profits. IceCool Company will serve the US and UK markets. Based on a large number of people who watch football in the UK, the company will benefit from strong consumer awareness once it launches an extensive advertisement and promotion during the matches (Gummesson 24). In the next few years, IceCool Company will enter the developing economies including African region where the market is not fully exploited. In this way, it will benefit from high sales that will make it to effectively expand in the global market.
One of the major opportunities that IceCool Company will benefit from is the rising interest in the area of football in the emerging economies. This will be a great opportunity that the company will use to inform the consumers about the benefits of the IceCool bottled water. Being a new venture, IceCool Company is faced with a threat of stiff competition from the established companies in the US. For example, Dasani bottled water produced by Coca-Cola Company will be a major competing brand in the market.
During the start of my business, I will hold the position of the Chief Executive Officer. I will also establish three positions that will be filled with experienced managers. These include the marketing manager, finance manager, and human resources manager (HRM).