StudentShare solutions
Triangle menu

IceCool Company - Essay Example

Nobody downloaded yet

Extract of sample
IceCool Company

IceCool Company main product will be IceCool water that will be sold in 500 milliliters and 1-liter bottles. Locally and globally many people are now participating in sports as a way of maintaining healthy bodies. In this regard, IceCool Company target individuals participating in athletics and footballers. IceCool water aims at making the consumers experience a cooling effect that will make them continue with the sports without getting tired. IceCool Company will be located in New York along the Manhattan Street. Based on the large population in the neighborhood, I expect to make sustainable sales and profits. IceCool Company will serve the US and UK markets. Based on a large number of people who watch football in the UK, the company will benefit from strong consumer awareness once it launches an extensive advertisement and promotion during the matches (Gummesson 24). In the next few years, IceCool Company will enter the developing economies including African region where the market is not fully exploited. In this way, it will benefit from high sales that will make it to effectively expand in the global market.
One of the major opportunities that IceCool Company will benefit from is the rising interest in the area of football in the emerging economies. This will be a great opportunity that the company will use to inform the consumers about the benefits of the IceCool bottled water. Being a new venture, IceCool Company is faced with a threat of stiff competition from the established companies in the US. For example, Dasani bottled water produced by Coca-Cola Company will be a major competing brand in the market.
During the start of my business, I will hold the position of the Chief Executive Officer. I will also establish three positions that will be filled with experienced managers. These include the marketing manager, finance manager, and human resources manager (HRM).  ...Show more


The present essay entitled "IceCool Company" concerns the business led by the mentioned company. As the text has it, as the demand for soft drinks and bottled water increase in the local and global market, I would like to start IceCool Company that produces IceCool bottled water.  …
Author : wschmeler
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"IceCool Company"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Company Evaluation: Agrium Company
On the global perspective, Agrium Inc is a major player in wholesale production and marketing of three major agricultural products, namely, agricultural nutrients, industrial products and specialty fertilizers.
4 pages (1000 words) Research Paper
Company Law
The formation of a company is the basic legal requirement to run business1. Article of Association The Article of Association contains the a) powers of directors, and the shareholders to vote b) ways and means to run the business c) methods to adopt for proposed changes in regulations.
11 pages (2750 words) Essay
Company Law
Facts in this case: Four band members Tim, Uma Victor and Wilma formed a company called XYZ Ltd in 2009. The purpose of the company was to manage and run the business of their band, TUVW, which they had formed in 2005. The company which is called XYZ Ltd.
16 pages (4000 words) Essay
Starbucks company
Today, Starbucks Corporation is a huge profit making company in coffee business, earning in excess of $600 million in 2004. The financial status of the company is firm. The net income for financial year 2010 was US$ 945.6 million (Please see Appendix). Everyone is afraid of the economy drowning.
1 pages (250 words) Research Paper
One of the elements that are essential to Spyder Active Sports is international trade regulations in markets. Some markets have restricted trade with some countries and importation and exportation of some types of commodities and
1 pages (250 words) Essay
These are the headquarters in Geneva that serves Latin America, Africa, India, Europe, and the Middle East. The Hong Kong office serves the Asia-Pacific
2 pages (500 words) Assignment
TiVo DVR also offers a wide range of features such as television and show downloads, advanced search, personal photo viewing, music
2 pages (500 words) Essay
The report further proceeds to examine the use of financial and non-financial information for controlling, planning and decision
5 pages (1250 words) Coursework
This essay will attempt to provide findings on the best approaches to rebranding without changing its logo and how the marketers would help in marketing the brand. As seen in the research conducted by Roll (2005) and Sengupta
3 pages (750 words) Essay
The company has expanded its business profile to non-food business as well like electronic goods, toys and books and has recently
4 pages (1000 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us