History Of Chanel - Research Paper Example

(College) History of Chanel One industry across the globe with extreme glamour and media presence is the fashion industry. One veil of mystery about this industry is how people manage to break in and just work their way to the top. In this study let us draw focus to the Chanel Company belonging to fashion industry. Its full name is Chanel S.A. founded by Coco Chanel in 1909 (Chesters, 2012). The company is located in Paris France and provides fashion products, fragrances, watches, jewelry, skin care products, as well as make-up products (Bloomberg, 2014). Besides these it also offers small leather goods, handbags, shoes, camellia, ear-wear, and belts among many more. Chanel does the marketing of its products in shops on variety of countries in Europe and beyond and also through the internet such as via eBay. Not only has Chanel products become a global icon, the beauty scents produced by the fashion line establish their place in the popularity stakes. This paper purposes to explore two main products offered by the Chanel company; these are the Chanel Camellia and the Chanel No5. “The cosmetics and perfume wing of the French fashion house began many years ago with a little fragrance called No. 5” (Chesters, 2012). Chanel No5 happens to be best-selling fragrance in the whole world. This started back in 1921 at the time when Coco Chanel ruled the fashion in Paris. In about 1924, the companys fame spread globally and that is when the consumers of the Chanel No5 started increasing (Chesters, 2012). In the 50s Chanel No5 really took the world by storm as it was now the perfume to be smelt in. In an interview back in 1954, Merilyn Monroe justified that indeed the perfume was worth crowning as she expressed her love for the perfume, an interview which is stuck n the memories of many. Sometimes if a product rows these famous, questions of its existence begin to crop up. Consumers begin getting so much used to it to an extent that they start seeking something more satisfactory. Back in the 70s, a similar thing happened to No5, it was decided that it had lost its air of exclusivity as was therefore made less available to consumers (Chesters, 2012). Most websites advertising perfumes are currently clouded with Chanel No5 terming it as equivalent classic equivalent to a bouquet of flowers. The product not only sells because it is already famous to many perfume users but also due to the manner in which it is presented to the world. The use of social media for example is a way in which Chanel No5 has been able to appeal many of its consumers. One very famous ad for instance to justify this argument is the Brad Pitts video show in which he is shown in an ad for Chanel No5 (Derschowitz, 2012). This man makes himself as the new face of Chanel No5. In order to lure the attention of the audience, the advert describers this as not just like any other journey because other journeys do end but that of Chanel No5 does not. This is made out in 30-second spot. Here are the exact words articulated by Brad Pitt in the ad as revealed by (Derschowitz, 2012): “Its not a journey. Every journey ends, but we go on," he says in the 30-second spot. "The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel No.5, inevitable.” Probably the manner in which the Chanel Company presents itself to the world is what is more striking than even its products. Testimonies given by men over this product will not lie as it is also loved by men. This makes it the darling of many perfume consumers across the globe. Is Chanel just all about perfumes? Not at all because the company has a huge fancily priced makeup as well as limited edition collections that come in so fast. The fact that Chanel has a great marketing team makes people get a bit giddy which happens to be the basis of Chanels breakthrough in the fashion industry. Probably the company can now just thrive in anything that suggests beauty. Now this should take us to Chanel Camellia. Camellia is regarded as Chanels favorite flower as it is evident in Chanels products as jewelry and bags. Coco Chanels personal story gets reflected over and over again, both vintage and new, which is quite amazing. This brings us to the camellia flower featured on jewelry and bags under which lies the stories as Sarah (2013) puts it. According to Chanel, luxury must be comfortable otherwise it ceases to be luxury. It is this very camellia that crowned Gabrielle Coco Chanel the first lady of fashion. A lady of vision that has lasted the test of time and one that we still see and embrace today (Haute so Fabulous, 2013). It all begun by the lady being gifted a bouquet of camellia flowers after which she drew her passion for camellia from that and built the current incredible Cocos camellia. Camellia is one of the few flowers that open in the cold of winter and then come in equally rich yet delicate colors (Haute so Fabulous, 2013). It is amazing how these colors range from deep red to pink then to pure white. The flower is also perfectly round and simply beautiful just as it appears on the Chanel products. According to Coco Chanel, “A woman can be over-dressed but never over-elegant”. It is such sweet words that inspire women who are dying for Chanels camellia products. An implication of perfection when it comes to marketing of products in a way rather exceptional. Many products have now taken the form of camellia flower with the label CHANEL branded on them as most women believe it is an absolute definition of beauty. However, one may want to say that the secret lies behind marketing potential. Chanel Camellia has gained so much popularity that is has even been involved in beauty crème. Camellia is in Chanel skin care these days. The Hydra Beauty line is made up of Camellia Alba PFA as it stimulates optimal moisture within skin cells. Seemingly, camellia has grown so extensive not only in fashion wear but also in cosmetics. But it is observable that camellia has more of fashion because almost all variety of human wear including shoes speak out camellia today. Indeed camellia deserves to be what it is known to be, a genius of flowering plants. Camellia fame could be attributed to a wide range of storyline while the fame of No5 could be attributed to the awesomeness that came with its introduction to consumers from a lady who knew what beauty was all about. How a product is first represented to consumers matters a lot for its future. We could also say that the fame of the two Chanel products in the discussion was inspired by Coco Chanels passion to reveal to the world what she loved most. These must have built the foundation for her success in the fashion industry. Channel remains to be one of the most popular industries especially for women fashion. The companys logo alone is what women are dying to have and to be. Chanel is so popular with the fashionable young women because it arrives at every product category of the simple design of products it has. Most importantly, the company has most of the products that almost all women dream owning. These include fine handbags, fashionable dresses, and pairs of earing. Most Chanel products are also designed with so much care and creativity to an extent that it appears so responsible to what people wear. With all these it is quite obvious that the Chanel brand will stay relevant for years to come while offering a wide range of fashion for men, women and children. This is therefore a company that should be placed at the place of master distributors. Works Cited Bloomberg Business. Company Overview of Chanel S.A. Textiles, Apparel and Luxury Goods. 2014, (Online) Retrieved on: May 3, 2015. Retrieved from: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=5490782 Chesters A., A Brief History of Chanel. Guardian Sustainable Business. 2012, February. (Online) Retrieved on: May 3, 2015. Retrieved from: http://www.theguardian.com/fashion/fashion-blog/2012/feb/20/brief-history-of-chanel Derschowitz J., Brad Pitt Debuts as Chanel No. 5 Spokesman. CBS NEWS. 2012, October (Online). Retrieved on: May 4, 2015. Retrieved from: http://www.cbsnews.com/news/brad-pitt-debuts-as-chanel-no-5-spokesman/ Sarah G., The story behind Coco Chanel’s favorite flower: The Camellia. Portero on Luxury. 2013, May. (Online) Retrieved on: May 5, 2015. Retrieved from: http://www.portero.com/blog/the-story-behind-coco-chanels-favorite-flower-the camellia/ Haute so Fabulous, Cocos Camellia. 2013. June. (Online) Retrieved on: May 5, 2015. Retrieved from: http://hautesofabulous.blogspot.com/2013/06/cocos-camellia.html Read More