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Incident of Morales - Assignment Example
Engineering and Construction
Pages 3 (753 words)
Throughout the video Incident at Morales a number of ethical issues regarding engineering practices are brought forth. More commonly such ethical issues are hidden from public sight but the engineers implementing these practices ought to use larger ethical compasses to make the right decisions…
While it was wrong for Phaust to pursue a policy that encouraged hiring the competition’s strategic person, it was equally wrong on Fred’s part to become part of a new company such that it would pose ethical dilemmas. Although Chuck reaffirms his decision of hiring Fred by replying that Fred was under no disclosure agreement with Chemitoil but the implications and the real intent behind such hiring is clear. When Phaust is deciding on the name of the new paint remover the new name is “Strip-Teasy” which is quite similar to the new “Easy Strip” name being used by Chemitoil. This also presents an ethical dilemma as the marketing team is trying to lure customers into buying their product out of confusion with the existing brand name. Rather than blurring up the customer’s vision, the team at Phaust should have pursued a larger marketing campaign directed at the target market segment to pursue ethical sales figures. Given also that the new plant is envisioned for construction in Mexico it is clear that Phaust is looking to lower its cost of building the plant. This is achieved as Mexico has far less stringent environmental protection standards, lower costs of inputs and a large amount of cheap labour that can easily be exploited. ...
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