Rhetorical Analysis of an Ad: An Extended Outline Janeth Mingas Professor: Janice Cassel Date: 11.19.13 Rhetorical Analysis of an Ad: An Extended Outline Introduction Print media ads have always been a powerful tool for political campaigns. Even in this age of communication, where many other advertisement mediums are widely employed for this purpose, the use and power of print media ads has proved its worth…
The use of the phrase “Yes We Can”, in president Barrack Obama’s campaigns was so phenomenal and catchy that it has remained in the minds of many people both in America and in the whole world up to today. Context and Visual Description of Advertisement The use of a very simple slogan “Yes We Can” in the selected ad proved every effective (Promotional Items Buzz, 2011). This Ad was brought to the publics’ eyes and ears during the campaigns when president Barrack Obama was vying for the presidential sit for the first time. Thus, the Ad fits the political context in the sense that it shows the contender and his message for the overall public. The adorable slogan was readily adopted because it instigated the universal phenomenon of a resolute and determined American. It reiterates the sense of the hope, wishes for people to head towards the right path, and persuades for the continuation of the approach and policies. Above all, a very determined picture of Obama, personifies the idea and approach, with which masses have already affiliated themselves. The picture serves to inform the people of the person who wants people to identify with the idea. His picture shows a person who is comfortable and is assuring that in deed Americans can do it together. A thumbs-up image reinforces the elevation to success and righteousness. The ad was a super fit in the prevailing political scenario where masses were supposed to vote for the continuation of righteous path and success. The ad reassures the idea of change and demands a commitment to the slogan, “yes we can.” The colors in the Ad are bright and presentable, they pull the eyes of the viewer to look and see what message is in the Ad. Indeed, the Ad fits the political context and uses a powerful visual description that passes on the message to its audience. The size of the text “Yes We Can” is also a significant concept in terms of visual description in the sense that one can be able to see the Ad clearly without having to strain to see what it is communicating. Analysis of Rhetorical Appeals The ad uses several nonverbal cues to instigate national character and powerful ideas. It employs colors, text and imagery in a tactful and skilled manner to reinforce the nationalism and commitment, which is not personal but universal. The National Flag colors dominate the ad color tone. The National Flag colors remind Americans and beyond that, Barrack Obama respects the heritage of the country and is ready to preserve the important traditions that are symbolized by the colors of the National Flag. It shows that it is an idea of American but it is meant for all to participate in meeting that dream. The imagery in the text is specially retouched to negate the racist prejudices and it communicates a philosophical approach in simple, yet effective manner. America is made up of many races, ethnicities, and people from other nations. However, this Ad symbolizes that as long as one is in the land of America, unity of purpose should be the order of the day. It advocates the carefully selected reasoning and logic. The text “Yes We Can” in the Ad is has an important rhetorical appeal. It symbolizes that Americans can do whatever it is they want to do successfully as long they unite as one and take ...
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. An advertisement should provide the consumer with adequate information about the product and should not exaggerate nor give false information. Nowadays, every person who watches television watches commercials since the whole television medium is based upon advertising As compared to the past, in around 1950s , where very few people could afford television sets in their homes, commercials were very few and short in the television industry.
Being an upbeat disco song with heavy new wave 80's musical influences, the song itself is an ode to a lover, assuring him that nothing can keep them apart. Ms. Minogue and the other 2 composers clearly establish this by presenting strong emotional, ethical, and logical evidence as to why no other opinion of a lover, other than the persons involved in the relationship, should matter.
The course objectives were generalized and categorized according to: (1) writing projects that enhance students’ rhetorical knowledge; (2) developing skills in critical thinking through reading selected literary works and writing a response or reaction based on what was comprehended; (3) appreciating writing as a process; (4) developing knowledge of writing conventions; and (5) honing skills in composing in electronic environments.
The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products. This issue is dated January 28, 2013. The main events for this magazine are the recent Globe awards and gossip about celebrities.
Since many people have become numb to these advertisements, marketers are constantly finding ways of capturing markets. This essay analyzes the persuasiveness of the rhetorical appeals of two advertisements, one from Vaseline and another from Crest. See
States, however, according to Mooredoes not fall under the category of countries whose citizens can freely access healthcare, with or without insurance (2007). According to Moore, the healthcare system of the United States is corrupt and broken, needs to be replaced with a more
This kind of analysis can open avenues for the students who actively participate in it. Essay one was about rhetorical analysis of one text. Now in this essay number 2, there is a need to rhetorically analyze 5 different texts on a single topic. In these five texts on the same topic, the authors have presented differing views.