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The Rhetorical Analysis Final - Essay Example

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Rhetorical Analysis of an Ad: An Extended Outline Janeth Mingas Professor: Janice Cassel Date: 11.19.13 Rhetorical Analysis of an Ad: An Extended Outline Introduction Print media ads have always been a powerful tool for political campaigns. Even in this age of communication, where many other advertisement mediums are widely employed for this purpose, the use and power of print media ads has proved its worth…
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The Rhetorical Analysis Final Essay
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The Rhetorical Analysis Final

The use of the phrase “Yes We Can”, in president Barrack Obama’s campaigns was so phenomenal and catchy that it has remained in the minds of many people both in America and in the whole world up to today. Context and Visual Description of Advertisement The use of a very simple slogan “Yes We Can” in the selected ad proved every effective (Promotional Items Buzz, 2011). This Ad was brought to the publics’ eyes and ears during the campaigns when president Barrack Obama was vying for the presidential sit for the first time. Thus, the Ad fits the political context in the sense that it shows the contender and his message for the overall public. The adorable slogan was readily adopted because it instigated the universal phenomenon of a resolute and determined American. It reiterates the sense of the hope, wishes for people to head towards the right path, and persuades for the continuation of the approach and policies. Above all, a very determined picture of Obama, personifies the idea and approach, with which masses have already affiliated themselves. The picture serves to inform the people of the person who wants people to identify with the idea. His picture shows a person who is comfortable and is assuring that in deed Americans can do it together. A thumbs-up image reinforces the elevation to success and righteousness. The ad was a super fit in the prevailing political scenario where masses were supposed to vote for the continuation of righteous path and success. The ad reassures the idea of change and demands a commitment to the slogan, “yes we can.” The colors in the Ad are bright and presentable, they pull the eyes of the viewer to look and see what message is in the Ad. Indeed, the Ad fits the political context and uses a powerful visual description that passes on the message to its audience. The size of the text “Yes We Can” is also a significant concept in terms of visual description in the sense that one can be able to see the Ad clearly without having to strain to see what it is communicating. Analysis of Rhetorical Appeals The ad uses several nonverbal cues to instigate national character and powerful ideas. It employs colors, text and imagery in a tactful and skilled manner to reinforce the nationalism and commitment, which is not personal but universal. The National Flag colors dominate the ad color tone. The National Flag colors remind Americans and beyond that, Barrack Obama respects the heritage of the country and is ready to preserve the important traditions that are symbolized by the colors of the National Flag. It shows that it is an idea of American but it is meant for all to participate in meeting that dream. The imagery in the text is specially retouched to negate the racist prejudices and it communicates a philosophical approach in simple, yet effective manner. America is made up of many races, ethnicities, and people from other nations. However, this Ad symbolizes that as long as one is in the land of America, unity of purpose should be the order of the day. It advocates the carefully selected reasoning and logic. The text “Yes We Can” in the Ad is has an important rhetorical appeal. It symbolizes that Americans can do whatever it is they want to do successfully as long they unite as one and take ... Read More
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