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Wang Gang Referral Consuming Fashion - Essay Example
Author : mcclureemmanuel
Family & Consumer Science
Pages 8 (2008 words)
The researcher of this essay aims to explore the Wang Gang referral consuming fashion. Generation Y (Gen Y) principally refers to the demographic group of people born between the period of 1975 and 1995. The first group of echo-boomers was born in between 1977 and 1982…
The essay "Wang Gang Referral Consuming Fashion" discovers the generation Y, fashion and consuming. Stating precisely, there are various apparent characteristics deciphered by the Gen Y group. For instance, this group is learnt to be culturally and racially diverse. Additionally, this group is regarded to be highly independent, rendering meagre consideration towards collectivism approaches. The populace belonging to the Gen Y group also feels empowered to take every requirement according to their wants indicating a higher degree of consumer bargaining power in the international context. Focused on the significance of Gen Y customers in today’s international marketing phenomenon, the discussion presented henceforth will intend to render a comprehensive understanding of the behavioural traits deciphered by the populaces. In this regard, the demographic, psychographic and lifestyle choices of the customer group will be studied, which will further be analysed to identify the challenges and the opportunities rewarded to the marketers worldwide. In keeping with the recent market conditions, ‘Gen Y’ people are learnt to have an enormous potential as the prospective customers for various products and/or services. The people belonging to this group have grown up in the period of economic stability and affluence which, in turn, were quite effective in bringing up constancy as well as rapid advancement in their lifestyle. Therefore, the people belonging to this generation largely desire. ...