Analysis 41 4.2.1.Demographic Findings 41 4.2.2.Descriptive Findings 45 4.2.3.Frequencies of Responses 48 4.2.4.Cross Tabulation of Responses with Respondents’ Income 59 4.3.Regression Results 63 4.4.Chapter Summary 66 Chapter 5: Interpretation of Research Results 67 5.1.Introduction 67 5.2.Interpretation of Results 67 5.3.Thematic Analysis of Interview Responses 67 5.4.Chapter Summary 71 Chapter 6: Conclusion and Recommendations 72 6.1.Conclusion 72 6.2.Recommendations 72 List of References 74 List of Figures Figure 1: Theoretical Framework 18 Figure 2: Risk Attitude and Risk Perception 25 Figure 3: Demographic Findings – Age Group 42 Figure 4: Demographic Findings – Gender 43 Figure 5: Demographic Findings – Marital Status 44 Figure 6: Demographic Findings – Occupation 44 Figure 7: Demographic Findings – Income 45 Figure 8: Regression Findings – Consumption Behaviour vs Psychological Factors 64 Figure 9: Regression Findings – Consumption Behaviour vs Situational Factors 65 Figure 10: Regression Findings – Consumption Behaviour vs Marketing Mix Factors 65 List of Tables Table 1: Risk Attitude and Risk Perception 24 Table 2: New Trends in Consumption Behaviour 27 Table 3: Impact of Financial Crisis on Consumption Behaviour 29 Table 4: Survey Questionnaire Statements 37 Table 5: Interview Questions 38 Table 6: Demographic Findings – Age Group 42 Table 7: Demographic Findings – Gender 42 Table 8: Demographic Findings – Marital Status 43 Table 9: Demographic Findings – Occupation 44 Table 10: Demographic Findings – Income 45 Table 11: Descriptive Findings – Psychological Factors 46 Table 12: Descriptive Findings – Situational Factors 47 Table 13: Descriptive Findings – Marketing Mix Factors 47 Table 14: Descriptive Findings – Consumption Behaviour 48 Table 15: Cross Tabulation – Respondents’ Income vs Responses Against Statements 63 Table 16: Regression Findings 64 Table 17: Thematic Analysis 68 Abstract The researcher of this study aims at investigating how the recent financial crisis of 2008 influenced buying behaviour consumers in the United Kingdom. In this regard, the researcher has decided to adopt a mixed approach which covers both qualitative and quantitative aspects of the research. By opting for a mixed approach, the researcher is able to address the limitations associated with each of the two approaches. The research work has concluded that there is a significant impact of various factors, such as psychological factors, personal factors, social factors, situational factors and marketing mix on the development of consumption behaviour. Moreover, the impact of financial crisis has
The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour Contents The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour 1 List of Figures 4 List of Tables 5 Abstract 6 Acknowledgement 7 Chapter 1 - Introduction 8 1.1.Background to the Context 8 1.2.Research Aim 9 1.3.Research Objectives 9 1.4.Research Questions 9 1.5.Significance of the Research 10 1.6.Scope of the Research 10 1.7.Structure of the Report 10 Chapter 2: Literature Review 13 2.1.Introduction 13 2.2.Understanding the Consumer Behaviour 13 2.2.1.The Process of Decision Making and Factors Affecting It 13 2.3.The Global Financial Crisis of 2007 - 2010 18 2.4.Impact of Financial Crisis on Consumer…
Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?
The aim of this study is to investigate the impact of the global financial crisis on the UK property market. This will involve seeking data that will reveal the direct financial impacts of the crisis on the property companies, the impact on property consumers in terms of confidence and patterns, the strategic management adaptations to the crisis and the impacts of such responses.
This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.
Center of discussion in this paper is the retail industry, a sector of the economy in which individuals, employees, consumers and organizations interact each other. UK retail sector is currently facing huge problems as a result of recent recession that will be described in the present paper.
The Internal and External Factors that Influence Impulse Buying
Studies into impulse buying have mainly focused on the existence of external and internal stimuli, neglecting the processes through which the stimuli influences impulsivity. Through developing appropriate psychosocial frameworks, the current study seeks to establish how the various external and internal stimuli influence impulse purchase behaviour.
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does.
As a result a large number of commentators have sought to point the finger at various activities undertaken in the global financial markets. Derivatives are one. Warren Buffett notably called derivatives instruments “weapons of mass financial destruction”.
In specific, a huge number of financial markets are still coping with the effects of financial crisis. Particularly, governments have played a significant role in supporting its financial markets to survive in midst of such financial crisis. In the British economy, retail sector enjoys noteworthy importance due to its contribution in GDP of the country.
obal Financial Crisis on the Automobile Sector in the United Kingdom 22 2.3 The Future of the Automobile Sector in the United Kingdom 26 2.4 Summary of the Literature Review 28 CHAPTER 3: RESEARCH DESIGN AND METHODS 29 3.1 Introduction 29 3.2 Research Philosophy 29 3.3 Research Approach 31 3.3.1 Deductive approach 34 3.3.2 Inductive approach 35 3.4 Research Design and Research Plan 35 3.5 Data Collection Methods 36 3.5.1 Secondary Data Collection 37 3.6 Data analysis and presentation 37 3.7 Limitations of this research 38 3.7.1 Validity 38 3.7.2 Reliability 39 3.7.3 Capacity for Generalisation of Research and its Conclusions 39 3.8 Ethical Considerations 39 3.8.1 Ethical Issues of the Researc
Management Science happens to be a scholarly journal which publishes research papers on topics related to management, information technology, innovation, entrepreneurship and organization. Consumer buying behaviour is positively associated with the Business administration and Management Science pathway.
40 pages (10000 words)Dissertation
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