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The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour - Dissertation Example

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Finance & Accounting
Pages 56 (14056 words)


The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour Contents The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour 1 List of Figures 4 List of Tables 5 Abstract 6 Acknowledgement 7 Chapter 1 - Introduction 8 1.1.Background to the Context 8 1.2.Research Aim 9 1.3.Research Objectives 9 1.4.Research Questions 9 1.5.Significance of the Research 10 1.6.Scope of the Research 10 1.7.Structure of the Report 10 Chapter 2: Literature Review 13 2.1.Introduction 13 2.2.Understanding the Consumer Behaviour 13 2.2.1.The Process of Decision Making and Factors Affecting It 13 2.3.The Global Financial Crisis of 2007 - 2010 18 2.4.Impact of Financial Crisis on Consumer…

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The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour

Analysis 41 4.2.1.Demographic Findings 41 4.2.2.Descriptive Findings 45 4.2.3.Frequencies of Responses 48 4.2.4.Cross Tabulation of Responses with Respondents’ Income 59 4.3.Regression Results 63 4.4.Chapter Summary 66 Chapter 5: Interpretation of Research Results 67 5.1.Introduction 67 5.2.Interpretation of Results 67 5.3.Thematic Analysis of Interview Responses 67 5.4.Chapter Summary 71 Chapter 6: Conclusion and Recommendations 72 6.1.Conclusion 72 6.2.Recommendations 72 List of References 74 List of Figures Figure 1: Theoretical Framework 18 Figure 2: Risk Attitude and Risk Perception ...
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