Financial and Legal Advice from Denver Johnsons College Mate Bob Wilson - Research Paper Example

The car repair centre will be based close to the Anerley Road in the London Borough of Bromley. The business will focus on meeting the demand of the regular local resident customer base, as well as the towed vehicle drop-ins from local and freeway traffic travelling on nearby freeways. The suburb is fairly populated and with the absence of a premium car repair centre, Repairocon can capitalise by providing an unprecedented service. Repair icon has also established a relationship with two car dealerships in the suburb.

The market share is forecasted to be 28%. The company estimates that almost 50% of revenues will come from the car dealerships, the rest of the revenue being from the local residents and the freeway tow-ins. Although Repairocon has a fairly decent market share, it aims at increasing this share rapidly after year one owing to its premium service. Car modification is fairly unprecedented in Anerley and this service alone is expected to pool in a lot of funds for the growth of Repair icon. The company’s business edge comes primarily by coupling a car repair and modification service.

Repair icon is the first to provide these two services. We are a one-stop service centre. The turnaround of jobs increases significantly because the needed parts are in stock and on location. Repair icon segments its customers by type of car ownership. Car repair and modification will depend on the kind of car owners. Currently, Repairocon views three car owners. These people probably tend to consider their cars as their friends and are more concerned with the upkeep of the vehicle. Repair icon will offer special discounts to such customers.