The Alignment between Vis-a-Vis the Business Objectives of Apple - Dissertation Example

In this report, an assessment of the alignment between vis-à-vis the business objectives of a particular organization will be undertaken. The organization that will be the center of the research is Apple Incorporation with a focus on their iPhone and iPad products. This study is significant in view of the fact that Apple Inc is considered the leading organization in computing and mobile information innovation (Shi, 2011). Apple Inc ranked 35 in the Fortune 500 of 20and 11, 21 ranks higher compared with last year (www.fortune.com). The company’s increase in rank is a visible manifestation not only of increased revenue, but it is also a show of the company's existing expanding market and its capacity in creating new ones.

          Furthermore, in order to address the topic of the research, a look into the objectives of the Apple Inc., as well as, the company’s performance in the market will be performed.

1.2. Reasons for the Topic Chosen
          Fast-phased developments in technology are an essential attribute of the contemporary period, especially in the business world (Andersen, 2001). The reasons behind why this topic has been chosen are because 1) Integral in the survival of contemporary organizations is its response to the challenges and demands of new technologies (Thomas 1994, p. 235). As such, the research believes that understanding the alignment between objectives and new technologies can further the knowledge necessary in apprehending the business environment of organizations. 2) Apple Inc is considered one of the most innovative organizations in computer and mobile technology in the world (Voice of the Innovators, 2004). An insight regarding how the company keeps its leadership in technological innovation while pursuing its objectives helps in gaining an understanding of how new technologies can help organizations attain their goals. 3) The researcher views the alignment of new technologies and business objectives of the organization can be considered as a powerful strategy that companies utilize as they compete in the global market.