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Reseach on Amazon - Research Paper Example
Author : oconnellkacey
Finance & Accounting
Pages 5 (1255 words)
Name Instructor Task Date Amazon Introduction Amazon is among the greatest organizations that are involved in online retail trade. The organization sells its products through technologically enabled systems for example the internet. The main clients of the company include individual consumers, retailers, other companies and content writers…
However, when it was founded in 1994, it was a bookseller. In addition, it manufactures electronics, such as the Amazon Kindle, for clients and provides cloud-computing services. Additional revenue for the company is from marketing services. This is mainly by online advertisement and co-branding of credit cards (Schneider, 46). The company operates in the United States and in other countries such as France, Germany and China. Strategy Amazon usually delivers products to the customers after transactions are complete. This usually takes a couple of days depending on diverse logistical factors that include distance and address. However, the company has introduced a new system, popularly called same day shipping. This enables clients to buy products online and then the products are delivered to them the same day. This remains its clear-cut strategy to ensure the achievement of competitive advantage. Indeed, the large range of products that it sells is one of the noble strategies that the company is integrating. Buyers can find variety of products such as toys, electronics, and books that are in excellent form. It customizes the experience of the buyers and gives recommendations for advancement in service delivery that contributes in customer retention. Additionally, it does customer tracking to enable it gain more customers and retain them. ...