Does Brand Equity Have a Positive Effect on Spin-off's Performance? - Dissertation Example

Extract of sample
Does Brand Equity Have a Positive Effect on Spin-off's Performance?

Since 1980s’, many large corporations in the US had been successfully restructured. Restructuring made many companies in traditional industries survive from crisis. Enterprises thus regained the momentum of growth and rebuilt competitive advantage. Therefore, corporate restructuring was one of the most important sources that made the US firms’ competitiveness remount the top in the world. Because of this, the US corporate restructuring practice had become the model to follow by European and Japanese companies, and developed into a wave across Eurasia and even the whole world. It had become one of the most significant challenges in international management in 1990s. Typically, large transaction and corporate decision will be front-page news and very controversial topic. One of the recent year big issues is Kraft’s split. Only 18 months after the significant hostile takeover of the UK-listed chocolate manufacturer Cadbury in September 2009Kraft made another relatively important announcement that within the next 12 months, the $48bn conglomerate will be split into two publicly traded companies, creating a global snacks business with revenues of $32bn and a $16bn North America focused grocery business. ...Show more

Summary

Does brand equity have a positive effect on spin-off’s performance? 1. Introduction In modern economy, corporate restructuring such as corporate expansion, contraction, changes in ownership structure etc. is a common redistribution of resources. The main purpose for corporate reorganization can be as follows: 1…
Author : laila44
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Does Brand Equity Have a Positive Effect on Spin-off's Performance?"
with a personal 20% discount.
Grab the best paper

Related Essays

Advertising and Sustained Fair Value: The Capitalisation of Brand Intangibles
The researcher of this research will look into one of the tools use by organisations in creating intangible asset – advertising and whether advertising create sustained fair value for the company in the context of the on-going debate regarding the increasing importance of intangibles in the global market economy.
23 pages (5750 words) Essay
Investigation of the effect of the balanced scorecard on the performance of the for profit organisations
The paper investigates the effect of the balanced scorecard on the performance of the for profit organisations. Balanced scorecard is being used by several organisations in order to improve the overall output and performance. It is used as an important strategic tool which facilitates the organisation in the process of formulating and devising effective and efficient strategies.
36 pages (9000 words) Dissertation
Equity
It is recommended that an investor should purchase a stock if the market price of the stock is below its fair price. If the market price of the stock is above its fair price, then it is recommended that the stock is sold to obtain profits. The firm whose stock potential is being analyzed is Owens & Minor Inc.
4 pages (1000 words) Essay
Assignment 1
Accountants play a vital role as they are the ones to perform these functions. The accounting professionals also use to the latter all the accounting process in performing those functions. They identify accounting information by using a set of accounts based on a system referred to as the double entry bookkeeping.
5 pages (1250 words) Assignment
Does the mixture of debt and equity in a firm's financial structure matter? Why?
In most situations, the management strives to strike a balance between the level of debt and equity in its capital structure. Equity is usually generated by issuing shares in the stock market where the company is listed. Initially at the time of the inception of the company, the shares are floated for the first time in the stock market which is termed as the Initial Public Offering (IPO).
8 pages (2000 words) Essay
Prepare an equity research report comparing the financial performance of your chosen retail company with the financial performan
The company which started since a humble beginning is now considered analogous for high fashion and trendy wear. Since its inception the company has been growing leaps and bounds and it has always put the demands and needs of its customers as the priority.
30 pages (7500 words) Assignment
Equity premium puzzle
For so many years in the United States, there has been a great difference in average real returns on stocks and average real returns on treasury bills. Market and economic factors related to investment choices and expected returns are engulfed in fair play dilemma of equity premium and risk free rate, with economists developing various models to resolve them.
5 pages (1250 words) Assignment
Private Equity Funds
Private Equity Funds. Private Equity is the source of capital that is raised outside the public equity market in order to make investment in any asset or organization (Yong, 2012). The funds raised from the private equity market are generally sourced from those investors who are known as ‘limited partners’ which are then assigned to the respective investments with the help of the fund managers (also called ‘general partners’).
6 pages (1500 words) Essay
Impact of Capital Structure on Financial Performance of Real Estate Firms Listed In Chinese Stock Exchange
The industry has made significant contribution to the economic development as it has become a preferred choice for foreign investors. Many firms within the industry are owned by the government and the capital structure of listed firms is operated by
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT