Americana Group - Research Paper Example

Only on StudentShare

Extract of sample
Americana Group

The group encompasses the most recognized brands globally and includes in its list of franchise brands worldwide known brands like Pizza Hut, KFC, Hardee’s Costa Coffee, Krispy Kreme, and TGI Friday’s; recently the group has took over the franchisee of Signor Sassi. In addition, with a proper understanding of the Middle Eastern taste the Americana Group has created 6 own brands which are also equally successful among its consumers as global counterparts of the aforementioned successful brands (Americana Group, 2012). The project critically evaluates the trends of marketing environment by using the PEST analysis, a complete market analysis is performed to gather information about the nature of product, market operations along with the type of strategy the firm has undertaken over the years and also determine the strategic option which is made available to the firm. Finally, a set of recommendation has been provided to America group stating the strategy that the company should adopt for its further operation considering the skills, resources and capabilities available to the firm. ...Show more

Summary

Americana Group Table of Contents Introduction 3 Critical Evaluation of Trends in the Marketing Environment 4 PEST Analysis 4 Market Analysis 6 Nature of the product 6 Market (Local/Global) 7 Current Strategy Pursued by Americana Group 7 Alternative Strategic Option 8 Recommendation 9 Conclusion 10 References 11 Introduction The paper deals with the analysis of the product offered by Americana Group Company, which is based in Kuwait and operates in Middle East and North Africa region…
Author : murazikchance
Americana Group Research Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Americana Group Research Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Americana Group
This paper represents the analysis of marketing strategies and market environment of Americana Group. The company based in Kuwait and operates in Middle East and North Africa region. It operates under food industry and its main businesses are operating food and beverage outlets like restaurants and manufacturing different food products.
17 pages (4250 words) Research Paper
Research Paper on a Terrorist Group
The Al Qaeda is a terrorist organization consisting of Islamic individuals belonging to sixty different countries. The network was developed in Afghanistan by Osama bin Laden, who hailed from a rich Saudi Arabian family. The group was originally formed to launch a counter attack against the Soviet Union.
7 pages (1750 words) Research Paper
Group Dynamics Research Paper
Traditional organizations made use of individual work but contemporary organizations use group work or what they refer as team work to accomplish organizational goals. These groups may be formal or informal whereby formal groups are selected by management to accomplish a certain task or solve a problem whereas informal groups are loosely organized and short-lived.
5 pages (1250 words) Research Paper
Communication-(small group analysis paper)
Several factors affect communication within the groups by affecting the characters and behaviors of the team. The understanding of the problems affecting cross cultural communication and working towards overcoming the problems will ensure successful group development (Dagron and Tufte 78).
7 pages (1750 words) Research Paper
Ethnic Group Conflict Paper
This is to the effect that people who are in collectivistic cultures are more responsive to social influence and conformity than those who are in individualistic cultures. There are differences and similarities between Mexicans and Americans in terms of cultural conformity, social perception and cognition and the resolution of conflict between themselves.
3 pages (750 words) Research Paper
Americana Group
It has a network of 1300 outlets and it is not only the largest operator of restaurants in MENA region but also the most successful franchise operator globally. The group encompasses the most recognized brands globally and
8 pages (2000 words) Research Paper
Communication-(small group analysis paper)
In interpersonal communication also involves imparting of feelings through non-verbal and verbal messages .Small group communication is the interpersonal communication in groups of 3 to 20 individuals. Small group communication takes place where interpersonal
7 pages (1750 words) Research Paper
Group Process Paper
At the same time, social loafing can be observed when there is little monitoring executed within the group. Conflicts among the group members also cause people to reduce effort towards the
2 pages (500 words) Research Paper
RESEARCH PAPER
Statistically, two of every three Americans are associated with overweight; this number translates to 67% of the American residents. On the other hand, it is estimated that 36% of Americans suffer
9 pages (2250 words) Research Paper
Research paper
In this regard, most societies hold the opinion that individuals who grow up with autonomy-thwarting parents have lower chances of exploring their sexual values and identities and therefore disregard social aspects that
2 pages (500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT