StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Research Paper example - Americana Group

Only on StudentShare
Masters
Research Paper
Finance & Accounting
Pages 8 (2008 words)
Americana Group Table of Contents Introduction 3 Critical Evaluation of Trends in the Marketing Environment 4 PEST Analysis 4 Market Analysis 6 Nature of the product 6 Market (Local/Global) 7 Current Strategy Pursued by Americana Group 7 Alternative Strategic Option 8 Recommendation 9 Conclusion 10 References 11 Introduction The paper deals with the analysis of the product offered by Americana Group Company, which is based in Kuwait and operates in Middle East and North Africa region…

Extract of sample

The group encompasses the most recognized brands globally and includes in its list of franchise brands worldwide known brands like Pizza Hut, KFC, Hardee’s Costa Coffee, Krispy Kreme, and TGI Friday’s; recently the group has took over the franchisee of Signor Sassi. In addition, with a proper understanding of the Middle Eastern taste the Americana Group has created 6 own brands which are also equally successful among its consumers as global counterparts of the aforementioned successful brands (Americana Group, 2012). The project critically evaluates the trends of marketing environment by using the PEST analysis, a complete market analysis is performed to gather information about the nature of product, market operations along with the type of strategy the firm has undertaken over the years and also determine the strategic option which is made available to the firm. Finally, a set of recommendation has been provided to America group stating the strategy that the company should adopt for its further operation considering the skills, resources and capabilities available to the firm. ...
Download paper
Not exactly what you need?

Related papers

Americana Group
The paper stresses that the company needs to buy stake of the foreign businesses or make partnership with the foreign franchise holders of leading food brands like KFC, Pizza Hut etc to enter into target market. Then it should do partnership business for limited period of time to understand the market potential and the consumption trend of the customers of those businesses. Finally, the company…
17 pages (4267 words)
Harrods Research Paper
Graphs illustrated and explained in the report gives a clear idea about the position of Harrods in the market as compared to its competitors. Secondary research is conducted using credible industry sources such as Market Researech.com, Hoover’s, Harrods website, and other online database. Company Overview Harrods is a luxurious, high-end retailer, founded in London in 1834 and possess a rich…
6 pages (1506 words)
Financial Crisis research paper
During the period of late 1990s and the early years of 2000s, a considerable number of developing countries had deposited their savings in the investment and commercial banks of the United States of America. This provided a supplementary liquidity in America. The banks and other financial institutions had more funds than the avenues for the investment. The excessive liquidity convinced many…
Group Research Project: Financial Statement Analysis
Part one: Calculation of Ratios: The purpose of this research is that at the end of the report the learner will be able to Develop online business research skills., Develop timely work patterns; adherence to assigned work schedule., Gain familiarity with real annual reports for companies in a chosen industry., Identify financial information needed to compute selected ratios from real annual…
XBRL Research Paper
It allows semantic meaning that is required for reporting financial and non financial information of businesses. This technology uses XML based language. The main objective of XBRL is to prepare and exchange financial information for further usage of it like analysis of financial information for investment decision making. It is a standard way to communicate with the stakeholders of the businesses…
Research paper.
Some misrepresentations however aim at esteeming an organization’s financial position to present a better image to stakeholders. I, in this paper, review cases of accounting fraud. Worthen reports a claim by Hewlett Packard that Autonomy, a United Kingdom based company that it acquired two years ago, had misrepresented its financial position to the harm of Hewlett Packard. Hewlett Packard…
Group Research Project
Jack Treynor introduced the concept of the capital asset pricing model to build on diversification and modern portfolio theory introduced by Harry Markowitz (Levy, 2011). Capital asset pricing model is simple to use; this has made it possible to retain popularity despite the modern approaches to asset pricing and portfolio selection. This financial project aims at analyzing a given equally…
6 pages (1506 words)