Competing Apple Computers Inc – Management of Innovation.

Competing Apple Computers Inc – Management of Innovation. Assignment example
Finance & Accounting
Pages 4 (1004 words)
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Competing Apple Computers Inc – Management of Innovation.
Apple Computers, Inc., has firmly established itself as one of the most innovative companies of this century. Its ‘i’ product / service (i.e. iPhone, iPad, iPod, iTunes) series has become iconic.


Imagine that you have been given a sufficient level of funding to set up and lead a company to compete against Apple. In this idealised scenario, what would you do innovatively to rival Apple’s approach? What are the potential gaps in Apple’s product and service strategy, business model organisational set up and so forth? What opportunities are there for disruption innovation? How will you distinguish your offerings? What strategic positioning would you adopt? 1. Introduction The ability of a leader to identify strategies that can disrupt rivals’ innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices. Still, the literature published in this field shows that the promotion of innovation in businesses of different characteristics can be achieved in a range of ways, not necessarily related to rivals’ strategies. The business model and the strategies proposed below aim to show that even firms that are highly successful, such as Apple, may have gaps in their strategic framework; the identification of these gaps by rivals can increase competition in the industry reducing Apple’s hegemony in the global market. ...
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