The first phase involves the identification and extensive research into the problem followed a literature review to develop strong basis for further insights. The second phase entails the sophisticated analysis on the data collected through the primary and secondary research work. It involves the use of pictorials to assist in better understanding of the research work. As a result, the analysis showed that the UK grocery sector had been adversely impacted as a whole; however, despite an economic downturn and deteriorating macro conditions, the three retail giants-Tesco, Sainsbury and Morrison have had an insignificant impact on their profitability, market share and loyalty of the customers. The research leads us to conclude that the leaders were able to combat the economic recession with an iron hand; and to revive their ways to the former glory with a year of the collapse of the economy. The analyses in the research also lead us to establish the fact that Tesco was able to maintain its dominance over the UK retail sector in terms of market share, sales, profitability and growth.
Fieldwork and data collection
In this chapter, the methodology used is analyzed and discussed further and it importance to the three goals. The methodology is believed to be most significant part of the research. The methodology section is quite essential for the research since it gives clear direction of what is expected and proper means of attaining desired results. The clear-cut strategies and directions put in place will assist to increase the steadiness as well as put forward the job that can be done elsewhere. This chapter will provide and explain details of all the models, theories, and structures as well as tools used for data gathering and analysis. ...