Internet marketing: responding to the power of User Generated Content - Dissertation Example

Extract of sample
Internet marketing: responding to the power of User Generated Content

Specifically the one-way communication between large multinational companies and its target consumers has to change in response with the rapid development over the use of the Internet technology (Edelman and Technorati 2006). Since the use of the Internet allows two-way communication between large multinational companies and its target consumers, marketing managers today are challenged to effectively manage positive and negative opinions coming from its online target consumers (Bernoff and Li 2008). Specifically the new ability of all marketing message recipients to respond via social media tools – also known as the Web 2.0 user generated content tools has reduced the ability of brand owners to monopolize brand messaging. As explained by McGrail (2008, p. 73), viral marketing is a type of marketing strategy which allows the public viewers to willingly share a video or written content by encouraging friends and internet acquaintances to visit a website or read about the latest product promotional offers. By utilizing the social media tools, there is a strong possibility for brand responses to spread through viral marketing. ...Show more


Internet Marketing: Responding to the Power of User Generated Content Student Number and Number Number of Words: 2,085 Introduction Also referring to social media, the Web 2.0 is the second generation of the Internet-based services…
Author : chelseagoyette
Internet marketing: responding to the power of User Generated Content essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Internet marketing: responding to the power of User Generated Content"
with a personal 20% discount.
Grab the best paper

Related Essays

The influence of user generated content on the hotels image by using travel search engines
If you post ideas, comments, questions, data, graphs, opinions, creations, customizations, ID or other information (such as information on bulletin boards, discussion forums) (hereinafter referred to as "User Generated Content"), on the site, or if you send to any company this user-generated content via the site, it will become the property of that organization.
12 pages (3000 words) Dissertation
User generated content
We will primarily be dealing with the recommendations through the help, application and implementation of which these objectives can be achieved. In addition to this we will also incorporate the conclusive phase of our discussion in this very segment of our research.
11 pages (2750 words) Dissertation
The Interactive Consumer: The Influence of User Generated Content and Social Media on Consumer Behaviour
This dissertation aims to examine closely how user-generated content and social media influences consumer behaviour in the age of ubiquitous computing. It presents important themes from the latest scholarly research and interviews with a group of consumers provide insights to build on understanding of the impact of social media and user-generated content on consumer behaviour.
70 pages (17500 words) Dissertation
Internet Marketing
The target market for the product, Mercury shoes, would be the younger set, and Facebook reaches this audience on a wide basis. Another way of marketing the product would be through blogs by both having established bloggers blog about the product on their site, and by hiring athletes to write a blog that mentions the shoes.
28 pages (7000 words) Dissertation
Social Media Marketing in the European Football Industry
The discussion seeks to answer the questions: Do the clubs use e-marketing techniques to engage fans? To what extent are these techniques useful in increasing revenues of the clubs? How frequently do clubs interact with their fans? What is the impact of branding and brand value on fan preference? What is the role of social media in e-marketing within the European football clubs?
93 pages (23250 words) Dissertation
An evaluation of competitive advantages of electronic advertising to companies in UK - Asda and Tesco
P. 40 BIBLIOGRAPHY ………. P. 47 CHAPTER 1 The convenience of the digital age must inevitably lead towards a transformation In marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating specific goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering capability becomes a necessity for any business large enough to warrant even the most rudimentary website.
60 pages (15000 words) Dissertation
The impact of user genated content and social media networks in consumer behaviour
Scholars and researchers of consumer behaviour have determined a number of various kinds of consumers who are more expected to communicate information about a product or service, and who have a tendency as well to wield influence and pressure over other consumers.
8 pages (2000 words) Dissertation
The impact of the internet an markting development a case study of apple Inc. computers
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
52 pages (13000 words) Dissertation
From Social Media Revolution to Social Media Evolution
The intention to carry out this study is to understand how SM sway the marketing communication of modern companies. The methodology adopted for this study encompasses appropriate and feasible data collection by soliciting the marketing executives of telecom companies about the strategy adopted regarding social media marketing (SMM).
80 pages (20000 words) Dissertation
Impact of social media on marketing
The function of marketing has evolved from a one-way functional discipline to an interactive process. The effectiveness of marketing is determined by how marketers are able to reach out to the consumers. The advent of technology has redefined the way communication and interactions take place between marketers and consumers.
33 pages (8250 words) Dissertation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email