Consumer behavior about the target-based internet market in China - Dissertation Example

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Consumer behavior about the target-based internet market in China

14 Abstract This research focuses on the determination of the factors influencing target-based internet marketing in China. The researcher focuses on the use of the said target-based internet markets as well as the perceptions of the consumers in the People’s Republic of China. In order to determine this, this study undertakes the quantitative approach, focusing on the use of the survey questionnaire method in collecting pertinent data with respect to the same. 1- Background of Dissertation Research Various conditions emphasize the effects of the growth of the internet on marketing in the People’s Republic of China. Undeniably, this is directly linked to the experience of the consumers. Various researchers have suggested that the consumer market in China has only developed in the last ten years. This thus means that the traditional manner by which the Westerners shop is absent in China. In this sense, online shopping is easier to instill in the Chinese consumer as compared with their Western counterparts as there is no habitual behavior that marketers may change. This is also true in relation to the consumption of information with respect to brands, focusing on how the consumers in China learn about products and brands. From the perspective of marketing communication, it is highlighted that the impact of online information is very high in China. ...Show more


Table of Contents Abstract…………………………………………………………………………. 2 1- Background of Dissertation Research…………………………………… 3 2- Aim, Research Questions and Objective of the Dissertation………………
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Consumer behavior about the target-based internet market in China essay example
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