How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK - Dissertation Example

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How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK

......03 2.2 Relevant Researches…………………………………………….05 3. RESEARCH METHODOLOGY AND ANALYSIS………………………...08 3.1 Research Design………………………………………………..08 3.2 Sample…………………………………………………………...09 3.3 Research Tool………………………………………………..…11 3.4 Data Collection………………………………………….……...12 3.5 Data Analysis…………………………………………………...12 3.6 Ethical Issues…………………………………………….……..13 3.7 Reliability and validity concerns…………………………….…14 3.8 Time scale and Resources…………………………………….14 4. DATA PRESENTATION AND CONCLUSION…………..………………..15 1. INTRODUCTION This paper proposes a dissertation, exploratory in nature in order to identify the factors which influence consumer behaviour in purchase of a mobile phone among university students in London. ...Show more

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FACTORS IN MOBILE PHONE PREFERENCE BEHAVIOR AMONG UNIVERSITY STUDENTS, LONDON: AN EXPLORATORY STUDY OF 4P’s AND BEYOND. SUBMITTED BY: SUBMITTED TO: CONTENTS No. TOPIC PAGE 1. INTRODUCTION……………………………………………………….….01 1.1 Aims of the Research…………………………………….….…01 1.2 Objectives of the Research…………………………………
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