StudentShare solutions
Triangle menu

How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK - Dissertation Example

Nobody downloaded yet

Extract of sample
How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK

......03 2.2 Relevant Researches…………………………………………….05 3. RESEARCH METHODOLOGY AND ANALYSIS………………………...08 3.1 Research Design………………………………………………..08 3.2 Sample…………………………………………………………...09 3.3 Research Tool………………………………………………..…11 3.4 Data Collection………………………………………….……...12 3.5 Data Analysis…………………………………………………...12 3.6 Ethical Issues…………………………………………….……..13 3.7 Reliability and validity concerns…………………………….…14 3.8 Time scale and Resources…………………………………….14 4. DATA PRESENTATION AND CONCLUSION…………..………………..15 1. INTRODUCTION This paper proposes a dissertation, exploratory in nature in order to identify the factors which influence consumer behaviour in purchase of a mobile phone among university students in London. The main goal is to come up with an explanation of consumer’s choice behaviour in light of the factors which influence their preference of one mobile phone over the other. 1.1 Research Aims The purpose of this study is to explore consumer preferences in case of mobile phone purchase among the university students living in London. The aims of this research are therefore: i. To determine which mobile phone brand is most popular among university students in London. ii. To find out what factors influence the preference choice among university students in London while purchasing a mobile phone. 1.2 Research Objectives Following are the objectives for this research, designed to cater the fulfilment of research aims as previously mentioned: i. To conduct a survey based on a specially designed questionnaire meant to gauge the factors which play role in customer’s mobile phone buying behaviour, like: Brand name, price, quality and features offered etc. ii. To find out which mobile phone brand is more popular among university students in London and why is it so. iii. To conduct focus group sessions with a small group of participants to explore the factors involved in consumer behaviour with respect to purchasing of a mobile. 1.3 Research Question The questions being addressed in this study are to identify the most popular mobile phone among university students in London and to explore the main factors which govern the customer’s choice preference in the purchase of a mobile phone; brand name, price, features offered, quality, past experience of using a mobile etc. 1.4 Rationale for research This topic was chosen for research because it is of interest for the researcher personally and is related to the field of the researcher as well. As the literature review section will reveal, there is ample literature on consumer’s choice behaviour, but there are very few mobile phone brand specific studies and even fewer studies which have specifically explored the area. Although different socio economic, self concept, attribution and learning theories have attempted to explain choice behaviour in consumers, there is no single theory explaining the choice behaviour ...Show more

Summary

FACTORS IN MOBILE PHONE PREFERENCE BEHAVIOR AMONG UNIVERSITY STUDENTS, LONDON: AN EXPLORATORY STUDY OF 4P’s AND BEYOND. SUBMITTED BY: SUBMITTED TO: CONTENTS No. TOPIC PAGE 1. INTRODUCTION……………………………………………………….….01 1.1 Aims of the Research…………………………………….….…01 1.2 Objectives of the Research…………………………………
Author : quigleyleanna
How to investigate a critical evaluation of consumers mobile phone buying behaviour regarding to brands in the UK essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"How to investigate a critical evaluation of consumer's mobile phone buying behaviour regarding to brands in the UK"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

How Greenwash commercials influence buying behaviour in luxury car market
The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.
11 pages (2750 words) Dissertation
The effects of digital marketing on the buying behaviour of the consumers
The paper seeks to study how the digital marketing is changing consumers buying behaviour especially those that use the Internet and mobiles in UAE. Moreover, the research also deals seeks to answer the question: what are the attitudes of the consumer in both the digital marketing and mobile-based marketing.
59 pages (14750 words) Dissertation
How can social media impact the brands in Businesses
........................11 2.6 The Rise of Social Media……………………………12 2.7 Social Media Power………………………………….13 Methodology………………………………………………………..15 3.1 Secondary Research…………………………………16 3.2 Primary Research…………………………………..16 3.3 Methods…………………………………………….17 3.4 Research Aims and Objectives…………………….18 3.5 Research Questions…………………………………18 Findings………………………………………………………..19 4.1 Hotels and Restaurants in Oman………………..19 4.2 Hotels and
24 pages (6000 words) Dissertation
Innovation as a tool of brand sustainability: A study on the mobile phone industry
It has become a medium to chat with peers, communicate with people, a medium of entertainment and also come into significant use in the business front. With the tumultuous importance of mobile phones in the current day scenario, mobile phone companies are faced with a very serious challenge.
40 pages (10000 words) Dissertation
Consumer Attitude towards Mobile Commerce use in E-shopping: A UK Consumer Perspective
Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind.
63 pages (15750 words) Dissertation
How Has The Global Financial Crisis Impacted Consumer Behaviour with Reference to The UK Car Industry
obal Financial Crisis on the Automobile Sector in the United Kingdom 22 2.3 The Future of the Automobile Sector in the United Kingdom 26 2.4 Summary of the Literature Review 28 CHAPTER 3: RESEARCH DESIGN AND METHODS 29 3.1 Introduction 29 3.2 Research Philosophy 29 3.3 Research Approach 31 3.3.1 Deductive approach 34 3.3.2 Inductive approach 35 3.4 Research Design and Research Plan 35 3.5 Data Collection Methods 36 3.5.1 Secondary Data Collection 37 3.6 Data analysis and presentation 37 3.7 Limitations of this research 38 3.7.1 Validity 38 3.7.2 Reliability 39 3.7.3 Capacity for Generalisation of Research and its Conclusions 39 3.8 Ethical Considerations 39 3.8.1 Ethical Issues of the Researc
32 pages (8000 words) Dissertation
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
24 pages (6000 words) Dissertation
Corporate brands building of SMEs in B 2 B environment in UK
become more important than ever. Brands convey uniform values such as credibility and experience (Business case studies, 2013). As a result of highly competitive environment, businesses are continuously trying to differentiate themselves from others in order to thrive and grow (Kotler et al., 2002).
16 pages (4000 words) Dissertation
The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour
Behaviour 19 2.5.Empirical Evidence of Changing Consumer Behaviour - Flatters & Willmott (2009) 26 2.6.Empirical Findings from Regional Surveys 27 2.7.Impact of Financial Crisis on Consumers Residing in the United Kingdom 29 2.8.Literature Gap 30 2.9.Chapter Summary 31 Chapter 3 - Research Methodology 32 3.1.Introduction 32 3.2.Research Method Used in the Study 32 3.3.Data Collection 35 3.3.1.Survey Design 35 3.3.2.Sampling of Survey Respondents 37 3.3.3.Interview Design 37 3.3.4.Sampling of Interviewees 38 3.4.Data Analysis 38 3.5.Ethical Considerations 39 3.6.Limitations of the Study 39 3.7.Chapter Summary 40 Chapter 4: Data Collection and Findings 41 4.1.Introduction 41 4.2.Findings from
56 pages (14000 words) Dissertation
E Commerce: A Critical Analysis of the Sales Method of Mobile Phone in the U.K
The project has undertaken a detailed review of e business in the UK including the external and internal factors, financial, trust and on line security environment. A similar analysis is undertaken with respect to China. The culture of business in both the countries has also been reviewed to understand the nuances of factors such as role of tradition.
59 pages (14750 words) Dissertation
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment