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Critical analysis based on the selected lab - Essay Example

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Critical analysis based on the selected lab

In a special way, messages passed to members of society by the media legitimize the status quo by assigning causal clarifications for the reasons subordinating groups are rightly positioned where they are. Television steadily presents to viewers a steady stream of stereotypes that establish or reinforce viewers perceptions about certain groups according to Ramasubramanian (2010). In the United States of America, Black Americans are normally marginalized, demeaned and under-represented in media. African American women, for example, have been presented in mainstream media as being big, loud, unreliable and mean mammies (Ramasubramanian, 2010). This archetype came about from the fact that during the 1700s and 1800s, black female slaves who were overweight were assigned the task of nursing white children. The mammies exercised authority over white children although the relationship they had with the children was tempered with fear. In many television adverts, the mammy archetype has featured prominently. For example, Aunty Jemima, the t fictional black woman that features in breakfast foods line is a stereotypical Mammy. Given that television programs are punctuated with content that motivate empathy and counter-empathy, they have the capacity to induce strong feelings toward minority groups. With respect to African Americans, the programs more often than note evoke among the majority groups negative emotions such as hatred, fear and dislike. In programs that feature cops, African Americans and other people of color are always over-represented as hostile criminals Ramasubramanian (2010). This paper will discuss how social power and ideology has helped shape African Americans as presented on contemporary TV programs. Social Status and Stereotypes of African Americans African Americans are residents or citizens of the U.S. who can totally or partially trace their ancestry to any of Sub-Saharan Africa’s native populations. Currently, the African Americans form the second largest minority group, based on race and ethnicity, in the U.S. (United States Census Bureau, 2013). Most African Americans living in the U.S. are descended from enslaved blacks who originated from Central and West Africa. Over the years, many people who immigrated to America from various countries and continents in pursuit of various goals are also considered to be African Americans. African Americans are often associated with black skin and Africa. For a long time in the history of America, African Americans were considered to be inferior to their white counterparts and, therefore, suffered the consequences of racial segregation. Furthermore, the Black Americans, as they are sometimes referred to, have greatly been associated with poverty, drugs, violence, ghettos and crime. African Americans have been subject to a lot of stereotypes since the days of slavery. As a minority group in the U.S., they have mostly been associated with negative aspects, behavior or lifestyles even as their white counterparts are often associated with a lot of good. In many television programs, African Americans always take minor roles or play second fiddle to the main actors. Also, in terms of representation, they are always fewer in number in the television programs in which they are featured. Stereotypes may be positive, neutral or negative. In many cases, the African American is always depicted as being servile, simpleminded, slow witted, primitive, drug ...Show more


Depiction of African Americans in Contemporary Media Landscape Introduction Visual media, according to Ramasubramanian (2010), are important sources of information that help society understand itself. Such media define what is normal or acceptable and what is not acceptable…
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Critical analysis essay based on the selected lab essay example
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