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Fashion goes round in circles
Journalism & Communication
Pages 3 (753 words)
Name: Course: Instructor: Date: Fashion goes round in circles Fashion design refers to an art concerned with the application of design and beauty in the development of clothes and beauty accessories such as jewelry and make-ups. The definition implies that fashion design is an art thus a cultural product.
The notion thus results in the repetition of previous fashions but with new improvements. The repetitive nature of fashion arises from the fact that the practice is an art and therefore relies on the moral demands of the society as explained in the essay below. As an art, fashion design demands both originality and uniqueness in the works of the designers. However, the originality and the uniqueness of designer are limited to the prevailing social and cultural features. Such influence the tastes and preferences of people thus determining their selection of a fashion design to consume. Despite being cultural products, fashion design is a multi-billion dollar company in the contemporary society employing millions of people globally. As a business venture, the designers demand profitability and the longevity of their product line. Fashion designers thus carry out extensive market researches with the view of determining the prevailing social and cultural factors that may influence the preference of the consumers to a particular design. Designers thus limit their creativity to the demands of the society, which often make up their target market. The consumption of fashion design products relies on decency and aesthetic appeal. ...
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