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The influence of british eurosceptic tabloids on Public opinion. An investigation into the coverage of the single currency.
Journalism & Communication
Pages 48 (12048 words)
The influence of British eurosceptic tabloids on Public opinion: An investigation into the coverage of the single currency Introduction Rise of euroscepticism As the European Union (EU) gathered power and expanded with time so did the interest of public view in Europe about the EU and the European integration.
The elites of Europe were found to be largely supportive about the European integration. They were also able to gather a mass quiescence to some extent, if not the support regarding this agenda from the public (Alarcon, 2004, p.30). Thus for many years, there was relatively little importance that was attributed towards public opinion. This was in accordance with the thinking of neo-functionalist ideologies which viewed the elite behavior as its key towards European integration. It was observed that as the EU continued to become more and more integrated there grew a questioning tendency in the general public (Hansen, 2008, p.5).This was the beginning of euroscepticism. Euroscepticism and its positive and negative features The phenomenon called euroscepticism had crept into mainstream politics in the early years of the 1990’s (Kuzio, 2010, p. 5).Historically, the term appeared to have resurfaced in Britain where the term began to be used synonymously with words like awkwardness or otherness which were regarded to be the oppositionist group against Britain’s participation within the Continental European integration project for political and economic togetherness in the 1960’s (Harmsen & Spiering, 2005, p.13). ...
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