Barbie as as Sexual Archetype Essay example
Journalism & Communication
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Name Course Date Barbie as a Sexual Archetype For decades, there have been prominent sexual icons that have set an unrealistic bar for women as the ideal for the ‘perfect woman.’ Aside from cultural icons like Marilyn Monroe and Jessica Rabbit, Mattel’s most popular product, the Barbie doll, has stood the test of time as history’s most consequential sexual archetype.


Barbie was an instant success and quickly became the masthead and promotional icon for toy maker Mattel. Part of Barbie’s allure is her ability to transcend generations as a primary toy. Hitting fifty-three years old this year, she is probably one of the oldest toys to still be as well embedded as she is as a familiar childhood toy, still being swept off the shelves by parents for their children today. Moreover, Barbie, so ingrained in the culture of America, has become a sexual and cultural archetype for two sides of the same coin: body consciousness and women empowerment. Truly, one “could regard Barbie as one of the most successful creative products by a woman and one of the most widely disseminated women’s artworks in Western European human history, thus ranking Handler alongside the Brontes and Jane Austen in her universal cultural currency and influence” (Peers 11). An important distinction, considering many people have become so inflamed by Barbie’s crimes against feminism that they forget Barbie was, in fact, created by a woman and celebrated by women for her ability to transcend gender inequality, despite her breast size. ...
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