People are easily updated with the happenings around them through those media as writers, bloggers, newscasters and columnists relay the information to the viewers. Sometimes those relayed information may not be the whole truth at all as sometimes works of fiction do affect the rituals and culture of people. Massive influence may be achieved through mass media and sometimes those become the avenue for negativities in the society to flourish. The widespread of the influence of the negative practices in the society may be attributed to the media that may be intentional or unintentional. It is considered as intentional when people truly want to influence others with their deeds and beliefs that may pose risks and hazards to the society and considered as crimes. Other activities that may be seen in media but are not considered crimes but may challenge the border that separates the morally acceptable beliefs and immoral ones. The cases that may arise from mass media that are in the boundary of right and wrong are the issues of gender and sexuality, abortion, euthanasia, divorce, no religious affiliation, and roles in the society. In particular, the paper will talk about the effects of media to the lives of women especially in the cultural aspect. Harley Davidson would be the subject for the media effects on women as that company endorses motorcycles and how it blends into the culture of women. Then several questions may have arisen from the motorcycle craze and its influence on the female gender. Does it make women more masculine? Does it encourage violence and other negativities in the society? What are its other impacts? Does motorcycle craze give any positive influence to the society as a whole? Will gender roles be greatly affected? The three previous studies about the effects on women would include “Girl Power” and Participation in Macho Recreation: The Case of Female Harley Riders by Catherine Roster, Subcultures of Consumption: An Ethnography of the New Bikers by John Schouten and James McAlexander, and Examining Gender Images, Expectations, and Competence as Perceived Impediments to Personal, Academic and Career Development by Lorraine Wilgosh. The study of Roster talks about the women empowerment gained from the inclusion of some women in motorcycling sports which is played mainly by men. On the other hand, the study of Schouten and McAlexander goes into the culture of consumerism and an analysis was done on how it brings about the change in the society and behaviors of people especially for bikers. The last study was about the discrimination, stereotyping and societal imaging of what women should be and those effects upon the development of young girls. Other sources that will be used for the study are Older Women, Liberation and Lifestyles: Self-Care and Other Care, Depicting outlaw motorcycle club women using anchored and unanchored research methodologies, and Brand Morphing: Implications for Advertising Theory and Practice. Method The study was done by looking at the previous studies from background, methods to results, analysis and conclusion. It did not utilize primary sources and did not have any actual experimentation and first-hand data gathering as it relied purely on the theories and results laid down by the previous studies and reports. It made use of the six journal articles mentioned in the background section of the paper. Each source had its own contribution
Harley Davidson: Cultural Impact of Media on Women Name University Professor Course Date Harley Davidson: Cultural Impact of Media on Women Background Media have always produced significant effects upon the behavior and lives of people. Various media have been used to express what people think and feel as those serve as lines for communication…
This paper focuses on the cultural effect that globalization has had in the modern world appreciating culture as way humans exist in a community expressed through different forms of their lives. The focus would be on how globalization has caused the emergence of new global professions, pop culture and global village.
As a company, Harley Davidson has a very high and excess demand for their motorcycles all over the world. Motorcycles are not their only products as they also produce accessories to these motorcycles and also apparels to ride them with. They also have a very interactive website that provides their niche of customers (who are mostly those above the average income earners) with important visual information about their products (Harley Davidson, n.d., 1).
The company was started in the early 1900s and has successfully completed more than 100 years of operation. It is headquartered in Milwaukee, Wisconsin. This paper presents a short history, strategic plan and analysis of strategic direction, internal and external environment and the opportunities and challenges that Harley-Davidson and the motorcycle industry will have to face in the near future.
This results in them promoting the access to media and its numerous applications. It is a socially accepted view that for one to have social economical and political involvement in the modern society, they must have competence in using contemporary media tools and also should have unlimited access to the media.
Women and their Race in the USA Media Name Institution Introduction Historical and contemporary society has for long been characterized by inequalities such as race, class and gender. However, the most common types of inequalities are gender and racial ones towards females.
The paper argues that, in order to increase the number of women serving in the police force, holistic programs of the respective government ministry, thus, are needed to elevate the number of women in the police force. INTRODUCTION In the last half-century, women have entered into law enforcement in an increasing number, especially in larger police agencies.
Several Psychological studies prove that the seemingly harmless portrayals are shaping the minds of the adolescents and dictate the way they view their own selves.
Scholars Helga Dittmar, Emma Halliwell, and Emma Stirling of two universities in the United Kingdom conducted a study entitled: "Understanding the Impact of Thin Media Models on Women's Body-Focused Affect: The Roles of Thin-Ideal Internalization and Weight-Related Self-Discrepancy Activation in Experimental Exposure Effects." The study concludes that how ever short exposure women have with thin models, they are affected negatively and their "self-belief patterns" are also destroyed.