Consequently, the basis of defining media issues should and will always revolve around conveyance of vital, lifesaving information to the general populace in a responsible, fact-based manner which is not just strong enough but also convincing enough to motivate them to take appropriate action without subjecting them to risks. Way back in in 1992 when Hurricane Andrew paid a visit to south Florida, the residents in awe as miles and miles of traffic evacuated the people. Nonetheless, persons who missed the media report, had no information as to who was evacuating who and where. Such underlies the importance of the media and highlights what constitutes a media issue. The article “Boral demolishes another 700 jobs” highlights a major societal issues and as qualifies as a media issue. It looks at two major public interest areas hit by crisis, thanks to economic recession. These include the employment and the housing development sector. More often than not, every member of the public has interest in knowing the changing employment trends as well as the changes affecting the housing sector. These are both areas which directly touch on the day to day life of the citizens. What makes these issues of interests to the media is the public interest they elicit. The report for the case witnessed in Boral and the possibility of job losses, it is indicative of the hard economic times and spells a possibility of other related or even unrelated industries follow trend to salvage themselves. It reveals information which could have a rippling effect across the local divide. In a related piece, Wheeldon (2012) highlights not just Boral but also brings in Fletcher, both of which are construction related industry. This is a warning to the public of negative effects within the industry and the need to take contingency measures. Public relations have a lot to do with communication of occurrence to the general public. It helps the public get a clear picture of some special occurrence within an organization and in most cases attempt to justify the actions. This is summarized in the statement, “When a company spends hundreds of thousands or even millions of dollars to sponsor an event, it seems rather foolish to me not to spend the additional relatively small amount required to tell people you're doing so. Public relations are the final ingredient required to ensure the success of the buy; to fail to use PR seems kind of like buying a car without the engine; it still looks pretty but it won't go very far (Cox & Avila, 2008).” In general, it focuses on justifying an action taken by an organization more especially if the action taken touches on the lives of the public. In this case, the reported incident reports loss of employment to hundreds of employs and probably other many who directly relay on the ones who lose their employment. Other than the loss of employment, it justifies its position and explains that the cut will not affect its production as it will focus on areas where redundancy has been recorded in the past (Kylie, 2013). This is what makes it public relations. It explains a situation, justifies the situation and explains the possible impact of the situation. A number of public concern issues are raised in the article. Primary ‘publics’ concerned with the issue A number of stakeholders are will find interest in the communications made in the article. The first groups of interested parties are the employees. The employees are
Media Issue:” Boral Layoffs Name: Institution: Date: Media Issue:” Boral Layoffs Whenever there is a threat, for instance, possible war, a weather emergency or even an uprising, it is the media, whether print or electronic, and more recently the internet which people look upon to get information…
The report will now emphasize on these concepts and will further evaluate its impacts and how it can be effectively handled by the organizations. To describe it more elaborately two cases will be chosen which will demonstrate the impact more clearly, a brief overview of public relation and PR crisis will be presented.
The Boston Red Sox baseball team has organized several exhibition games in order to boost their image and preach the message of peace and unity to the people of the city and the United States (Stout & Johnson). The Boston Celtics basketball team is also not left out as they have also organized several friendly games to promote their public image and to make themselves acceptable by the public.
Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions.
– Botan and Hazleton (2006, p. 6) It is evident from the above statement that public relation theories are a relatively contemporary topic among research scholars, and the formal theoretical model of public relationship was postulated not more than 30 years ago.
However, there is a big difference between proactive and reactive public relations. Most of the companies seem to be practicing reactive public relations but in the real sense, proactive public relation is the best practice that is recommended for the sake of portraying goodwill for the organization.
Edward Bernays (2001) in his book titled public relations defines public relations as "a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance".
been found by Kruckeberg (1995, 37) that public relations ‘is commonly practiced by profit-making organizations in capitalistic economic systems; however, nothing inherently restricts implementation of public relations practices in noncapitalistic economic systems within
This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone
The key elements of the promotional mix are advertising, sales promotion, personal selling and public relations (Kazmi and Batra,, 2009, p.255).
The focal point of the study happens to be the public relations. Public relations are the way
In this particular context the term ‘publics’ refers to the group on the receiving end of the PR practice. The publics mainly include those parties with ties to the organization such as stakeholders, customers, investors, and the
15 pages (3750 words)Essay
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