Public Relation Research Essay Essay example
Undergraduate
Essay
Journalism & Communication
Pages 7 (1757 words)
Download 0
Media Issue:” Boral Layoffs Name: Institution: Date: Media Issue:” Boral Layoffs Whenever there is a threat, for instance, possible war, a weather emergency or even an uprising, it is the media, whether print or electronic, and more recently the internet which people look upon to get information…

Introduction

Consequently, the basis of defining media issues should and will always revolve around conveyance of vital, lifesaving information to the general populace in a responsible, fact-based manner which is not just strong enough but also convincing enough to motivate them to take appropriate action without subjecting them to risks. Way back in in 1992 when Hurricane Andrew paid a visit to south Florida, the residents in awe as miles and miles of traffic evacuated the people. Nonetheless, persons who missed the media report, had no information as to who was evacuating who and where. Such underlies the importance of the media and highlights what constitutes a media issue. The article “Boral demolishes another 700 jobs” highlights a major societal issues and as qualifies as a media issue. It looks at two major public interest areas hit by crisis, thanks to economic recession. These include the employment and the housing development sector. More often than not, every member of the public has interest in knowing the changing employment trends as well as the changes affecting the housing sector. These are both areas which directly touch on the day to day life of the citizens. What makes these issues of interests to the media is the public interest they elicit. ...
Download paper
Not exactly what you need?

Related papers

Research Essay
When one uses the skill, one begins by taking in knowledge about oneself – ones strength and weaknesses as an individual. According to Niven(2008, pg. 25)“Talents are recurring feelings, behavior, thought that distinguish a person. They are innate and very difficult to teach”. A person who cannot attain talent has to be trained in order to possess qualities equivalent to it. Unless you are…
The Future of Public Relation Jobs
y their stories directly to the audience. Let’s talk PR by Kera Cottingham This article that illustrates the future of public relation jobs argues that the personality, charming nature, and the integration of ones talent, uniqueness, being eloquent as well as endurance to various factors play a big role for the success of public relations ( Kera,2012).All these qualities need to be blended for…
The role of strategic communication in relation to professionalism in public relations
On the other hand, strategic communication brings together delivering and pushing of news. Strategic communication thus entails sending the right message through the right channels, which has to achieve measured organizational goals. This brings in the difference of performing and delivering the right communication stuff. This implies that when using strategic communication, news is delivered in…
Research Essay about regulation of internet as new media enviroment
Further, as it is offering multiple communication channels, and also transforms the world of business, the marketing styles and creates a new style of commerce. The facility to access the internet through mobile has made it more a convinient form of communication. As of date, many nations are witnessing with high Internet penetrations as the customary newspaper reading and traditional TV-viewing…
Public Relation Writing
‘Fake news’ items are deliberate hoax stories intended for public relations and may not necessarily be true or entirely true; they are meant to sway public opinions concerning certain individuals, businesses, products or firms, among others. For instance, an example of a news item that could pass for a fake news item is from the Washington post as reported on sixth of June 2013 concerning how…
Social Networking Site Research Essay
In the past, children and young adults used to be protected against unhealthy content form the mainstream media outlets such as radio, television, and print media (Carmen 53). However, things have taken a new twist since the advent of the social networking sites that have attracted the attention of most people across the world, including large corporations. Indeed, the social media plays a…
Knowledge is an example of a public good. Analyse this statement, drawing on further research to inform your argument.
These include non-rivalry and non-excludability. Suber (2009) describes that knowledge is non-rivalrous in the sense that its sharing among several people does not deplete its stock. This characteristic of knowledge is shared by other public goods such as air and sunshine. The second feature of knowledge is non-excludabilty. Once knowledge has been created, it is extremely difficult or impossible…