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Public Relation Research - Essay Example

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Public Relation Research

Consequently, the basis of defining media issues should and will always revolve around conveyance of vital, lifesaving information to the general populace in a responsible, fact-based manner which is not just strong enough but also convincing enough to motivate them to take appropriate action without subjecting them to risks. Way back in in 1992 when Hurricane Andrew paid a visit to south Florida, the residents in awe as miles and miles of traffic evacuated the people. Nonetheless, persons who missed the media report, had no information as to who was evacuating who and where. Such underlies the importance of the media and highlights what constitutes a media issue. The article “Boral demolishes another 700 jobs” highlights a major societal issues and as qualifies as a media issue. It looks at two major public interest areas hit by crisis, thanks to economic recession. These include the employment and the housing development sector. More often than not, every member of the public has interest in knowing the changing employment trends as well as the changes affecting the housing sector. These are both areas which directly touch on the day to day life of the citizens. What makes these issues of interests to the media is the public interest they elicit. The report for the case witnessed in Boral and the possibility of job losses, it is indicative of the hard economic times and spells a possibility of other related or even unrelated industries follow trend to salvage themselves. It reveals information which could have a rippling effect across the local divide. In a related piece, Wheeldon (2012) highlights not just Boral but also brings in Fletcher, both of which are construction related industry. This is a warning to the public of negative effects within the industry and the need to take contingency measures. Public relations have a lot to do with communication of occurrence to the general public. It helps the public get a clear picture of some special occurrence within an organization and in most cases attempt to justify the actions. This is summarized in the statement, “When a company spends hundreds of thousands or even millions of dollars to sponsor an event, it seems rather foolish to me not to spend the additional relatively small amount required to tell people you're doing so. Public relations are the final ingredient required to ensure the success of the buy; to fail to use PR seems kind of like buying a car without the engine; it still looks pretty but it won't go very far (Cox & Avila, 2008).” In general, it focuses on justifying an action taken by an organization more especially if the action taken touches on the lives of the public. In this case, the reported incident reports loss of employment to hundreds of employs and probably other many who directly relay on the ones who lose their employment. Other than the loss of employment, it justifies its position and explains that the cut will not affect its production as it will focus on areas where redundancy has been recorded in the past (Kylie, 2013). This is what makes it public relations. It explains a situation, justifies the situation and explains the possible impact of the situation. A number of public concern issues are raised in the article. Primary ‘publics’ concerned with the issue A number of stakeholders are will find interest in the communications made in the article. The first groups of interested parties are the employees. The employees are ...Show more


Media Issue:” Boral Layoffs Name: Institution: Date: Media Issue:” Boral Layoffs Whenever there is a threat, for instance, possible war, a weather emergency or even an uprising, it is the media, whether print or electronic, and more recently the internet which people look upon to get information…
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Public Relation Research Essay essay example
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