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Public Relation Research - Essay Example

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Author : laurynlowe

Summary

Media Issue:” Boral Layoffs Name: Institution: Date: Media Issue:” Boral Layoffs Whenever there is a threat, for instance, possible war, a weather emergency or even an uprising, it is the media, whether print or electronic, and more recently the internet which people look upon to get information…

Extract of sample
Public Relation Research

Consequently, the basis of defining media issues should and will always revolve around conveyance of vital, lifesaving information to the general populace in a responsible, fact-based manner which is not just strong enough but also convincing enough to motivate them to take appropriate action without subjecting them to risks. Way back in in 1992 when Hurricane Andrew paid a visit to south Florida, the residents in awe as miles and miles of traffic evacuated the people. Nonetheless, persons who missed the media report, had no information as to who was evacuating who and where. Such underlies the importance of the media and highlights what constitutes a media issue. The article “Boral demolishes another 700 jobs” highlights a major societal issues and as qualifies as a media issue. It looks at two major public interest areas hit by crisis, thanks to economic recession. These include the employment and the housing development sector. More often than not, every member of the public has interest in knowing the changing employment trends as well as the changes affecting the housing sector. These are both areas which directly touch on the day to day life of the citizens. What makes these issues of interests to the media is the public interest they elicit. ...
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