Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud - Dissertation Example

Only on StudentShare

Extract of sample
Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud

.............................................................................49 VIII. Appendix ...................................................................................54 I. Introduction Public relation is how an organization is accepted by the public and how the public’s perspectives are adapted by the organization. In short, it is how an organization and their public mutually adapt each other for the purpose of satisfaction to all the parties involved in the relationship. It is more formally defined as “a communication concept which is systematically planned and optimized may not offer a guarantee for success, however, it minimizes the risk of failure” (Feitsch, 2009, p.3). Public relation is often affirmed as old as civilization and is an intrinsic part of all human relations and interactions. There is however a difference between the idea of public relations and the concept of public relations as a profession. It goes without argument that there has been a tremendous change in the concept of public relations since it has surfaced as a separate discipline and a lucrative career path in the second half of the 19th century. It has gained huge significance along with its growth in size and opportunities. In spite of this, there are public relation agents who behave as if the field is still in its nascent stage and is far away from maturity. ...Show more

Summary

Chinese Public Relations Development: Red Cross Society in China as Case Study Contents I. Introduction …….……………………………………………3 II. Literature review….………………………………………….7 III. Methodology…….……………………………………………24 IV…
Author : medhurstalan
Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud"
with a personal 20% discount.
Grab the best paper

Related Essays

K-12 Public Education Foundations
It is essential to ascertain the influence of Indiana’s education foundations on school districts. Specifically, it is necessary to determine whether such influence is restricted to financial matters or whether it extends to other areas, such as public relations or school improvement measures (Woodworth).
30 pages (7500 words) Dissertation
Public sphere and media : The new deal
16 3.3 A New Deal 18 Conclusion 18 Bibliography 20 Methodology This part of the research discusses the manner by which the study is conducted bearing in mind the objective of the dissertation is to elucidate proof that would establish a clear and convincing correlation between media, specifically the internet and its effect to the concept of the public sphere as espoused by Habermas.
20 pages (5000 words) Dissertation
How intersectional identities can transform intersectional disadvantage into public appreciation through sports
forms his or her own identity.2 Critical race theories which recognizes the categorization of white and black and homosexuals and heterosexuals assumes that racial minorities and non-heterosexuals are marginalized in sports.3 This research study argues however, the critical race theory and intersectional theory offer limited insight into both the opportunities for acceptance and rejection of minorities in sport.
32 pages (8000 words) Dissertation
Evaluate how Public Relations departments handle a crisis- in a hotel: case study of food poisoning in InterContinental Hong Kon
Because of this significant development, major players in the business have realized the increasing demand for efficient public relations services primarily to enhance marketing efforts and improve relationships with customers, members of the community, government, management and employees.
8 pages (2000 words) Dissertation
Common Variables of Public Relations in Mix Modelling

This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.

9 pages (2250 words) Dissertation
Public relations
The means through which the public relations message need to be conveyed has increased considerably in the recent years for instance the cables, internet and satellite are the mass Medias which are unevenly distributed and globalized at the same time
29 pages (7250 words) Dissertation
The rhetoric and reality of the post-bureaucratic organisation: a case study from the public services
Successive governments introduced policy, structural, financial and managerial changes at all three levels. These changes reflects the believe that in order to increase effectiveness and efficiency in schools they have to be managed better, held more accountable and exposed to competition and markets.
16 pages (4000 words) Dissertation
How Chinese TV maintain its position in new media age
The Internet has revolutionized the way we handle information and business across the national frontiers. Besides, the Internet has, in fact, silently and steadily abetted the process of globalization by arbitraging a new platform for rapid and instantaneous sharing of new in written, audio and video media.
40 pages (10000 words) Dissertation
How Chinese TV maintain its position in new media age
In the fast globalizing world global movement across the borders and rapid commercialization are the bywords. In addition, think global and act local adage has caught up as a leading marketing principle particularly in international marketing. The Internet has revolutionized the way we handle information and business across the national frontiers.
40 pages (10000 words) Dissertation
Evaluating the human resource development in public and private sector IN Oman
The essay aims to analyze the field of human resource development. As Oman is concerned, the selection of the field of human resource development for this research could not have come at any better time than now when the country is rapidly becoming a destination point for several skilled labour and investors. who want to invest in the country’s rich natural resources.
6 pages (1500 words) Dissertation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT