Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud - Dissertation Example

.............................................................................49 VIII. Appendix ...................................................................................54 I. Introduction Public relation is how an organization is accepted by the public and how the public’s perspectives are adapted by the organization. In short, it is how an organization and their public mutually adapt each other for the purpose of satisfaction to all the parties involved in the relationship. It is more formally defined as “a communication concept which is systematically planned and optimized may not offer a guarantee for success, however, it minimizes the risk of failure” (Feitsch, 2009, p.3). Public relation is often affirmed as old as civilization and is an intrinsic part of all human relations and interactions. There is however a difference between the idea of public relations and the concept of public relations as a profession. It goes without argument that there has been a tremendous change in the concept of public relations since it has surfaced as a separate discipline and a lucrative career path in the second half of the 19th century. It has gained huge significance along with its growth in size and opportunities. In spite of this, there are public relation agents who behave as if the field is still in its nascent stage and is far away from maturity. ...