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Assignment example - Public Relation Writing
Journalism & Communication
Pages 5 (1255 words)
Name Professor Course June 5, 2013 Public Relations Writing Q.1 Fake news stories abound in the daily newspapers for the simple reason that daily newspapers have neither the least incentive to want to scan all their news items nor the time and willingness to do so…
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‘Fake news’ items are deliberate hoax stories intended for public relations and may not necessarily be true or entirely true; they are meant to sway public opinions concerning certain individuals, businesses, products or firms, among others. For instance, an example of a news item that could pass for a fake news item is from the Washington post as reported on sixth of June 2013 concerning how Wells Fargo settled complaint on foreclosed homes (Douglas). This news article is clearly a ‘fake’ news article passed on through the newspaper as a PR stunt, to market the corporate to the public; the anticipated positive feedback from such a news item is good for business at the company. This news item strikes as fake news because it is only reporting the positive deeds by Wells Fargo in terms of settling the allegations of foreclosed homes, while vindicating the company from any blame. Q.2 Newspapers often localize some of their news items to particular audiences in particular places such as cities and towns; the Washington post as published on sixth of June 2013 has various news items that have been localized to certain audiences. ...
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