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The theory of social exchange is well demonstrated in the movie the color purple. It is a movie with different characters and demonstrates love, hatred, racism, poverty and sexism. There is a direct link between the theory and the movie as explained below. Social Exchange Theory In-depth Major reason for business set up to any entrepreneur is to make profit. In order to make profits one need to reduce costs and maximize returns. Thus the concept of cost benefit analysis emerges. One need to weigh the cost incurred in relation to benefits derived. In case the cost exceeds the benefits a loss occurs and thus the business is no longer profitable. The same concept applies in social exchange theory. The benefit derived in a relationship is a reward. A reward may be in form of closer ties, promotion at the work place, enhanced relationship and support. In a bid to benefit from these virtues one need to cultivate a culture acceptable with a view of morerewards. An idea that depicts approval is the one that ends up being repeated and vice versa. Aclient who returns for more service is the one has been satisfied with the service provided before. Thus it can be demonstrated whether a particular behavior is bound to be repeated by analyzing degree of returns (approval level) or punishment (disapproval level) as a result of the interaction. In order to demonstrate this following formula is applicable: Profits = interaction rewards –interaction costs. ...
The Color Purple This movie took place in the early 1900s. It was acted in South –United States on America. It is a movie that’s demonstrates intense struggle faced by a young African American girl known as Celie Harris. The girl was abused by her father when she was young. By the time she was fourteen she had two children by her ‘dad’ (Leonard Jackson). Leonard forced her daughter Celie to be married by a young wealthy widower known as Albert Johnson. This clip shows how Albert treats Celie like a slave demonstrating how he loathed her. Despite the beating that she received Celie was forced by Albert to make a clean up of his household and look after his disobedient children. A sister to Celie (Nettie) at one time gives them a visit and the movie shows a brief change of environment as the sisters happily conversed.Celie is thrilled as her sister offers to teach her how to write. But the experience is short-lived as Albert tries to make immediate affectionate moves to Nettie who declined and was thrown out. Celie is promised by Nettie to constantly be receiving letters from her and saying that only death can keep them from it. In another scene a friend to Albert known as Shug Avery comes to live with Albert's family. Shug describes Celie as an ugly woman but despite this their relationship is cordial. At once instance Celie and Shug engage in sexual intimacy. Apart from strength gained from ShugCelie’s life is strengthened by Sofia who is Albert's daughter in law. Sofia is married by Albert's son Harpo. Just like Celie Sofia had faced a hard life with men. But this woman demonstrates her high hearted nature a move taken by surprise by Celie. Sofia's high spirit resulted to her failure in life. At one time she is beaten and ...Show more

Summary

Journalism, Mass Media and Communication Name Instructor Task Date Introduction We live in a diverse world with different people. People with different personality and characters. In a bid to succeed and survive societal interaction is inevitable (Cook K & Rice)…
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