Contract Law in Marketing Programs - Case Study Example

Only on StudentShare

Extract of sample
Contract Law in Marketing Programs

There are many aspects of contract law that form the common law entity in individual countries. Within the United Kingdom there are basic issues addressed within the basic common law contract which include: when and how is a contract formed, when may a party escape obligations of a contract (such as a contract formed under duress or because of a misrepresentation), what is the meaning and effect to be given to the terms of a contract, and, what is the remedy to be given for a breach of contract.1
Within the contract itself, there is the need to have a few explanatives inside the contract which includes an offer of acceptance, consideration and contractual intention for a simple contract to exist, otherwise no consideration is needed. This inclusion of consideration in a contract formation is important to be in place otherwise no consideration will be in place. A consideration under English Law is defined as "a very controversial doctrine comprising a series of sub rules which purport to govern when a promise made by one party may be enforced by the party to whom the promise is made. ...
Download paper


Contract law inside a marketing program is well defined in the U.K. as in an updated government documentation in 1998 that is explanative in what is allowable inside all contracts and revocation of offers presented by the organisation offering schema. This paper will look at one such company, British Gas Trading, respecting their marketing plan and how it is applicable to contract law…
Author : stoltenbergalle

Related Essays

Contract Law
These elements are consideration, subject matter, and time of performance. While making an offer, an offeree may reply to offer made positively with some additions or modifications. Such additions or modifications affect the formation, time, and place of contract under both English and UAE laws. In respect to English and UAE laws, the following is a discussion on effects of additions or modifications made by offeree in response to an offer. ...
9 pages (2259 words) Essay
Contract Law
In some cases, it occurs that an individual fraudulently represents themselves to the other party as the owner of goods of another identifiable person. The law on the cases relating to such kind of conducts euphemistically describe them as cases of “mistaken identity”. However, such a description is often insufficient and unsatisfactory. A considerable number of judges are reported saying that the United Kingdom law is in a “sorry condition “regarding this legal aspect and that it is only the Parliament or the Lordship House that can remedy the situation.3 This paper focuses on these...
8 pages (2008 words) Essay
Contract Law
On the other part of a contract is the acceptance of any given offer. In terms of definition, acceptance refers to the concluding unqualified term of acquiesce to all the conditions of an offer as declared by the postal law. With reference to offer, acceptance must be communicated to be valid as demonstrated through several different studies. Notably, the communication of acceptance is usually in writing, orally, and inferred from demeanor. Noteworthy, there can always be an acceptance simply when there is an offer. Nevertheless, in the absence of an offer, acceptance cannot take place at all...
10 pages (2510 words) Essay
Contract Law
All contracts can be enforced in a court of law and if one party to the contract meets his contractual obligation and the other party does not, then the aggrieved party that is the non-breaching party is entitled to receive compensation through the court. Moreover, regarding the competency to contract, minors, persons disqualified by law, and persons of unsound mind lack the legal capacity and cannot enter into a valid contract. Minor is a person who has not attained the age of majority as prescribed by the law. Here in the given context, there are two situations presented for analysis and to...
6 pages (1506 words) Essay
Contract Law
Common to many, a contract is a legal understanding that two parties come to and make promises to one another regarding a certain subject. It is legally binding and commonly involves a commercial dealing whereby by either party is bound to benefit in form of goods or services through hire or sale. Tracing the history of contract law, one comes to understand that the earliest forms of it have roots dating to the times of the industrial revolution. However, there are other aspects of contract law that shows its rise from different circumstances such as the Lex mercatoria and the civil law. The...
8 pages (2008 words) Essay
Contract Law
A contact is reached when one party makes an offer and the other one accepts that offer. It is imperative to note that a deal is considered an offer only when the party making that offer shows intention of being bound. This is different to an invitation to treat (Poole, 2012). Invitation to treat is just an invitation for an offer but it is not legally binding. An example of an invitation to treat is where goods are displayed on a shop. Contacts could be either legal or illegal. An illegal contact cannot be enforced by a court of law according to the English laws. There are laws that offer...
8 pages (2008 words) Essay
Contract law
Pertinent to the case is determination of whether parties should rescind a contract because of mutual mistake of fact, ethics in the parties’ actions in the case, provisions of the Uniform Commercial Code on the case, and possible winners or losers in a rescinded contract due to mutual mistake. Rescission of a contract because of mutual mistake of fact The parties should be able to rescind the contract under mediated caution. Rescission of a contract, based on mutual mistake, involves both legal and ethical considerations that should be made in justifying it. A legal approach to the issues...
3 pages (753 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!