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Purchase Journal - Case Study Example

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Less attention on the goods and products needed for daily use. This creates pressure on the budget and sometimes the expenditure is not well planned. If goods for day to day use are not bought regularly and in a planned way, serious problems in consumption patterns may arise. The individual has spending power, but he is reluctant to buy the food products, fruits, vegetables, detergent, etc. This may give rise to health and hygiene problems. In the case too much money is spent to buy branded goods, there will be no funds left for medical emergencies, sudden price hike, etc. The expenditure is already high, so funds are being exhausted rapidly.
It is necessary to revise the present purchase pattern. If the present purchase pattern is maintained, it will simply lead to financial mismanagement. However, the problem appears to be at a preliminary state. There is too much tendency of buying expensive, branded goods (this tendency can be checked, of course). No plan for significant savings discernable. More attention is needed on the daily expenses. The daily expenses must be focused to obtain a quality diet. Bank deposits or suitable investments at small scale are a good savings option. There should be more planning for a more economic living. The plans may include proper fund allocation, stoppage of buying expensive and sometimes unnecessary goods, investment in saving scheme, ...Show more
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This may be so due to the effect of the aggressive marketing and advertising campaigns by the multinational companies. In the age of globalization, tendency to buy branded goods can be regarded as…
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