In America a child spends averagely 10 700 minutes in a week watching advertisements. There are so many advertisements aired daily in America convincing people to buy products from different companies. This is mainly because America is a hyper-consumerist society. An advertisement not only helps companies in product promotion but also gives a new perception about shopping. The advertisement tends to make people believe that shopping is about happiness. Therefore many consumers become obsessed with shopping believing it brings self-happiness (OGuinn et al. 283).
The truth of the matter is that happiness is realized even if it is for a while. The good thing is that there is creation of more and more companies, more goods as well as job opportunities. This in turn helps in the growth of the United States economy. Most of the advertisements also are directed by children. Business Corporation uses the nagging idea. This is whereby the corporations use children in their advertisements. In turn the children watching the advertisements will nag their parents into buying the new product. Consumerism has also promoted better housing as compared to some years back. People are also buying more sophisticated home theatre systems, cars as well as clothes (Dwyer 23-46).
Consumerism if not well looked at can be a problem to environmental sustainability. Planet earth cannot support the American style of consumption in every nation. There is need for magnitude change in consumption patterns among consumers behavior in buying items. Consumers need to stop buying too many toys and base their consumption on non-renewable resources. However, hyper- consumerism brings up many questions. One of the main questions is the use of money. Toys are bought using money, the money used to buy the toys take time to earn (Veblen 1).
Most of the people in the contemporary American society, spend most of their times