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Market Products Name of the student University Table of Contents Table of Contents 2 (1)Product Evaluation & Characteristics 3 (2) Service Component of Fizzy Cola 4 (3) Product Mix of Fizzy Cola 5 (4) Changing Marketing Dynamics 5 5) Support of Marketing Plan 6 References 8 (1)Product Evaluation & Characteristics Initially, Fizzy Cola would be sold in cola and varied other flavors on a larger scale in USA and UK markets.
It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with lesser caffeine and caramel content. It would also include additional content of vitamins, taurine, and niacin (Coca Cola, 2013a). Diet Coke This product will have lesser sugar and caramel content. The prime motive of marketing department would be to offer a sparkling drink with lesser amount of calories that will include additional mineral and vitamins (America’s Greatest Brands, 2013). Bottled Water The water will be purified in special filtration process and additional nutrients and vitamins would be included to deliver fresh taste (America’s Greatest Brands, 2013). Sparkling Drinks The sparkling drink would be highly concentrated with additional nutritional requirements to offer a distinctive flavor to the customers (Coca Cola, 2013). ...
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