Essay sample - Future strategy for next three years (Starbucks)

Future strategy for next three years (Starbucks) Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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The external environment has its effects on the business and also helps in predicting the future of the business. If the predictions suggest that the business will go towards a decline, necessary actions can be taken to stop that from happening. At present, the political scenario is such that safe investment opportunities are being provided. …

Introduction

Starbucks is leading the world in its Italian style drinks and provides high quality standard drinks and coffee. In addition, it’s also providing accessories and confections throughout its retail stores. It is a recognized brand providing best services and best tastes with broad distribution throughout the globe. Although weaknesses and threats are there but are mild enough and can be ignored and opportunities and strengths are far ahead which would significantly boast the sales of the company in a positive way.
Starbucks is a well recognized company which has more opportunities than threats. In the near future it is expected by the Starbucks Company to be flourishing in a big market, as its policies are clear and tight. It wouldn’t compromise on its quality, services and care for employees and workers but most probably would cut down its profits if the situation arises, which are the standard policies of a successful sustainable company.
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