Companies give substantial importance to the desires and wants of the potential customers. Marketing Plans in the current economic system always succeed in a free market economy. The prices of the goods and services must be determined by the free forces of market demand and supply. Any state of disequilibrium in the market would be stabilized automatically by the free forces of market mechanism. Companies often adopt “go to market” concept that helps organizations to achieve unique value proposition to their targets. These propositions depend on the way the company focuses on its investments and business solutions. This strategy usually responds to whom, what, how much, how and where a company would operate and cater its services. Q 1.2 Nestle accounts a sale of over 1 billion Swiss francs from 29 major branded goods manufactured under it (Dibb, 2001). It is a giant food producing firm generating about 339,000 employments in the economy. Its assets are now worth 126.22 billion as estimated in 2012 (Qin, 2010).. Jamal and Prahalad in 1996 stated that strategic planning is not strategic; the future is assumed to be more or less same as the present. The planning must be subversive. The top managers are most resistant to change and they fail to provide people different responsibilities to manage changes. The senior managers should observe activists as positive. The organizations must always use all their knowledge to discover the unconventional ideas. Business strategies can often give surprises. The business strategies must be democratic (Kew and Stredwick, 2005). Therefore in the context of Nestle, Kit Kat being a common chocolate produced by the company, the focus should be on product quality. The company must enhance its quality so that it can uphold its reputation in the current competitive chocolate industry Q 1.3-1.4 There are various techniques of organizational auditing. Out of the major techniques this essay concentrates on the PEST technique of organizational auditing (Strauss, 2010). It means it would concentrate in the Political, Economic, Social and Technological aspects that affect the business of Nestle featuring its product Kit Kat. The success of a marketing plan largely depends on the internal working culture of a business firm; like the precise relationships between the top managers and employees at different levels. If a firm maintains a good financial and accounting system then they are likely to introduce successful marketing plans. The level of research and development also influences the competitive power of a business firm. The resources and capabilities of a business firm largely influence the extent accomplishment of marketing plans. Image and brand equity are also important determinants of a good marketing plan. The essay will now hypothetically assume a case study about Kit Kat’s business in China. The country has a socialist market economic system; thus sate excise strong control over the activities of the private organizations. If the Chinese government increases the level of taxes in chocolates; the company may be forced to increase the selling price of the product and thus will shift the incidence of taxation on the consumers. In such a situation the demand for the product would fall. Rather tastes and preferences of the consumers are changing and buyers who are empowered are demanding more from the products. The country accounts for a growth of about 10% in terms of GDP, thus the
Marketing Planning- Kit Kat Q1.1 Marketing planning is the process adopted by firms to analyze the market conditions and planning for successful operation. In the recent epoch, marketing planning is changing in various perspectives. They are trying to reduce costs and widen their distribution to a broad customer base…
The author presents a plan of effective marketing policies for Kit Kat and BMW based on elements of learning and memory. The author states that products that have much different prices and function, especially if they operate in competitive markets like Kit Kat and BMW, must turn toward psychologically-based advertising in the shape that best fits market.
On such occasions, guests are invited to a friend’s house to stay and celebrate the event night together. Traditional participant activities like talking, eating, playing, and sleeping lately are some of the main features of a slumber party; and sometimes, some pre-scheduled activities like restaurant parties and skating are also conducted prior to slumber parties (Boardman’s Birthday).
It is located in Pennsylvania. In 1982, Hersey foods achieved a remarkable victory regarding its chocolate ‘war’ with its closest competitors Mars by promoting its popular product “Reese's Pieces” in one of the most popular film “E.T.: The Extra-Terrestrial”.
Its exports also increased in 2012 when compared to 2011. The increase was about 8%. China has experienced economic growth that is in accordance to its stipulated economic plan. Increase in revenue from imports and export indicates that the country has maintained good international business relationships with other foreign countries.
Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
A research was planned and carried out on the brands majority target group; college age youth adults. The assumption was that the sample subjects were a representation of the others.
The research team consisted of the class team members, each charged with a different
iness environment, it can frequently be observed that marketing activities along with Public Relations (PR) are concurrently deemed as a major focused area. In relation to the various observations from different scholars, it can be said that PR is one of the major, effective as
Each chocolate bar has fingers which are composed of wafer of three layers and are covered with chocolate as an outer layer. Each of the fingers can be separately snapped from the bar. Bars have 2 or 4 fingers typically.
Nestle’s first official presence in Middle
The marketing approach done goes along on the corporate objectives and mission.
Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is
At present the company has strong brand name. In this case study the market of China has been explained. It helps to highlight different issues the company can face while establishing its business in China. This case study also focuses on the present
14 pages (3500 words)Essay
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