Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries.

Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries. Essay example
Masters
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Marketing
Pages 7 (1757 words)
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Name of the student Name of the university Title of course Date Ethical and social responsibility implications Consumers all around the world are becoming aware of their health. The governments in different countries are floating awareness campaigns against the habit of smoking…

Introduction

This has effectively increased awareness among the people of the country about the harmful effects of smoking and eventually caused a decline in sales of cigarettes. The tobacco producing companies based in the US are therefore turning to other sources of demand for their products. They operate with profit motive and so they need to maintain sales in order to remain profitable in the long run. The companies are facing actions like lawsuits and pending legislations in the country. But in the developing nations these sellers do not face much legal barrier. There is much less government regulation in these countries and also owing to lack of supervision and corruption the laws are sufficiently implemented. Therefore these companies are getting a more easy way to capture the market in the less developed countries. The marketing strategies adopted by these countries are aggressive and they make use of every possible way to develop an interest among the public in these companies and their products (TTAC, 2011). Ethical issues are arising in relation to the activities of these companies. In the developing nations all sections of the population are totally aware of the effects of smoking. Therefore, the cigarette companies get the opportunity to make strong campaigning about their products. ...
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