Marketing Strategies Abstract Phil Company Limited aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. For this purpose Phil has been employing the best available marketing agencies…
It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to expand its business. Africa is having the maximum demand for electronic goods in the world so Phil has been planning to set up its base in this area. Phil is planning to launch both low as well as medium end phones in this market. Along with providing goods according to the requirement, Phil has been providing variety of services. Effective after sale services and repairs will help in the expansion of the company. The basic market plan is to produce only those goods that are of high demand. Provide good after sale services so that it can gather some loyal customers who would stick to the brand for a long time. The requirements of different markets are different so Phil has carried out an effective research of each product. The aim of the company is to become a market leader in future. The target customers need to be estimated and accordingly the profit and sales plan needs to be prepared. This would invariably help the marketing plan of the company. The marketing plan that it follows in the west is different from what it has been following in Africa as the taste and preferences differ from place to place. It needs to effectively execute its marketing plan for the success of the company. Company Introduction Phil Company Limited was set up on 12th April 2008. It is a private company which deals in manufacturing of electronic goods. Phil Samuel founded this company. The headquarters of Phil Company Limited is situated in Cambridge, USA. There are two manufacturing sites in Kingston and Jamaica. Phil Company Limited is a manufacturing company in USA. The company is owned by Dick Harry, Phil Samuel along with 8 other partners. The products that the company manufactures consist of television sets, radios, micro waves, cell phones and computer hardware. Phil Company Limited has been in manufacturing business for the last 4 years. Phil Company Limited generally manufactures goods based on the orders from the various retailers existing in the market. The total employee strength of Phil Company Limited stands is about 2000, which include its sites in US and Jamaica. The company has been steadily increasing its market share in both domestic as well as international market because of the company's experience in this sector as well as the company's performance. The company is striving hard to increase its market share. Mission Statement The Mission Statement consists of the purpose of the organization. The main purpose or mission of the organization is to become the leader in manufacturing as well as marketing the electronic goods not only in USA but throughout the world. The organization is trying to bind in the latest technology which would help in production of advanced electronic products which would carter to the requirements of the people and thus will be successful in its mission of becoming the largest manufacturer of electronic goo ...
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(Marketing Strategies Personal Statement Example | Topics and Well Written Essays - 4500 Words)
“Marketing Strategies Personal Statement Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.net/marketing/10078-marketing-strategies.
I would like to delve into Master of Science in Marketing program at the City University of Hong Kong for the primary reason that I have the burning desire to be a world class marketing professional and entrepreneur. I have gained a Bachelor of Psychology Degree at the University of California, Berkeley.
Central to the discussion is the strategic planning of how the each of the four Ps can contribute value to the product, create the image that the business organization wants to convey, and serve the needs of customers. Through the discussions, I am able to broaden my knowledge on why certain products make it to the market while others fail.
I consider myself an entrepreneur. I have entrepreneurial thoughts and am moved by successful entrepreneurs. The role of Bill Gates to information revolution is one of contributions of entrepreneurial that inspire me. I try to figure out how the world would be without the contribution made by him and am perplexed (Birley S and Muzyka D, 1997).
It will help the company understand the product's position in the marketplace and define potential customers. Once the company has formed a marketing strategy that defines the product's position, a marketing plan can be written.
The marketing plan will be used to isolate, segment, and locate potential customers.
Born of Serbian ancestry, I lived in Belgrade all my life. I am on my last (third) year at Faculty of Economics, Finance and Administration and will be receiving my Bachelor of Science in Economics in June 2011. My interest in business was spurred by the
ves identification of the factors that influence the purchasing decisions in a particular consumer group after which the consumers are grouped on the basis of the identified factors. Consequently, the marketing strategies are adjusted to cater for the needs of each consumer
Economically influential people desire to make their workplaces as well as houses look beautiful and modern. At this epoch interior designing business has become a budding business segment for many young entrepreneurs. The perspective
There are quite a few ways to gather customer’s data practiced by the companies. As a customer what I have encountered are “Customer Information Forms” where customer is supposed give his information willingly by filling up a