The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be if the fleet is run without a check on latest technology. They have their own set of air-craft engineers who continue to work and improve the airlines at the technical level. Similarly, the airline has also incorporated and put technology to efficient use to entertain passengers during their flight. Technology has been used to come up with more innovative and novel ways for keeping the passengers busy and entertained during the flight. These included various incentives such as video entertainment, Sony watchman, ensuring that there is an individual video screen for every seat. The company’s entertainment was offering at least 20 audio channels and 16 video channels to its passengers. These ideas were implemented as a part of company’s plan to ensure that its passengers feel that they are being returned the right value for the money that they invest in Virgin Atlantic’s airways ticket. Political-Legal: The Heathrow Airport was opened to Virgin in the year 1991 by the UK government. This was when it removed the London Air Traffic Distribution Rules owing to pressure from within the industry. The London Air Traffic Distributions had taken form and effect in the year 1978. They had been implemented to ensure that the traffic between UK’s two main airports Heathrow and Gatwick was fairly distributed so that even Gatwick can make profit. Under the rules, it was stipulated that those airlines which did have an international scheduled service before 1st April 1977 would not be allowed to conduct their operations from Heathrow but would have to use Gatwick. On the international front, the rising trend in travel has been keenly observed by many. As developing countries continue to grow, their citizens have become more and more open to travel. A major trigger in encouraging air travel has been the industry’s privatization and de-regulation. Before the 1980s, most of the airlines especially in countries like US were state-owned.
This paper describes the marketing plan for Virgin Atlantic Airways Limited.The company’s headquarters are present in Crawley, West Sussex in England. The airline is famous among a lot of countries and regions of the globe. It covers the United Kingdom, North America, and the Caribbean region, Africa, the Middle East, Asian Countries and Australia…
This paper will examine the airline by analyzing it vis a vis the value chain and the SWOT analysis (Strengths, weaknesses, opportunities and threats). The biggest challenge that the company faces, right now, is the weak economy and the fluctuating price of fuel.
At the moment, it has over a thousand hectares of vineyards, and has an annual production of about 26 million bottles of champagne. The company’s main products are Imperial, Rose Imperial, Nectar Imperial and Grand Vintage (Moet & Chandon). These are sold all over the world through company retail outlets, franchises and establishments in the hospitality, entertainment and sports industries.
Today’s business environment is highly dynamic as products offerings of most of the companies in a particular industry are similar in design, price, features, performance and core benefits, and therefore it is highly important for a marketer to differentiate them through benefits augmentation to attract targeted customers.
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
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According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
Travelodge have a reputation for innovation in 'affordable, quality' hotel accommodation. Their Sleep Director's research programme has resulted in the company trailing e.g. doggy beds, recyclable hotel, a-room-a-therapy scented sheets and high tech Dermasilk pyjamas.
The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
It is against this background that Dulux sought to capitalise on this situation in a bid to promote its paint mixing service among those who have decided to remain in their old homes.
An exclusive survey by The Sunday Telegraph, (16 May 2008), reveals that home
In general, IMC combines both the traditional and non-traditional marketing modes. The collaboration is done with modern promotional means which reinforces the marketing channels. In the modern market, numerous IMC
3 pages (750 words)Essay
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