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Integrated Marketing Communications Plan for Virgin Atlantic - Essay Example

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Masters
Essay
Marketing
Pages 12 (3012 words)

Summary

This paper describes the marketing plan for Virgin Atlantic Airways Limited.The company’s headquarters are present in Crawley, West Sussex in England. The airline is famous among a lot of countries and regions of the globe. It covers the United Kingdom, North America, and the Caribbean region, Africa, the Middle East, Asian Countries and Australia…

Extract of sample
Integrated Marketing Communications Plan for Virgin Atlantic

The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be if the fleet is run without a check on latest technology. ...
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