Marketing Concept of Coca Cola - Essay Example

Only on StudentShare

Extract of sample
Marketing Concept of Coca Cola

The concept evolved post World War II when it became difficult for the marketers to sell goods and services and generate revenue because the customers were extremely selective in choosing the product. Marketing concept revolves mainly around important elements like understanding customer wants, developing techniques in satisfying customer requirements and checking whether the customer wants are satisfied or not. The process of marketing concepts is initiated by conducting a market research which identifies customer wants. Although, the prime objective of the various marketing departments is to understand customer requirements but the tasks and responsibilities vary accordingly. The market concept varies accordingly and lays emphasis on devising techniques which help in gaining competitive advantage over its competitors. The selling involved in this stage is also referred to consultative selling and is revolved around developing customer orientation services. However, CRM is one of the most difficult ways of executing business activities which also leads to increase in the organizational output and also customer base (Buttle, 2012). The marketing concept is almost synonymous with the CRM techniques and methods which help in initiating and facilitating customer interaction and also developing the existing business process to a large extent (Buttle, 2012). Marketing data, software and varied other technologies play a pivotal role in conducting a market research and then developing strategies for satisfying the customer wants. ...
Download paper

Summary

This paper “Marketing Concept of Coca Cola” will highlight the definition of marketing concepts and the various marketing methodologies utilized by Coca Cola to acquire and retain the customers. The author of the study will also deal with the various marketing strategies…

Related Essays

The Concept and Process of Marketing (Coca-Cola case)
For instance, Coca-Cola has in the past used their bottles to conduct a lottery, whereby a faithful customer who manages to collect specific winning bottle tops gets the reward. ...
11 pages (2761 words) Essay
Digital Marketing Strategies Report for Coca Cola Company
The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s sustained success in marketing is related to its strategic focus on satisfying the customer needs through enhancing consumer awareness. Its focus on enhancing consumer awareness has led to adoption of...
16 pages (4016 words) Essay
Coca Cola
Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest selling non-alcoholic beverages. The rapid popularity of cola drink of Coca-Cola Company had led to expand its market in international boundaries and in every international market its performance has been applaudable. With the passage of the company kept introducing many innovative beverages other than cola drinks. In the process, the Coca-Cola Company was led by a number of efficient decision makers...
4 pages (1004 words) Research Paper
Marketing Communications Assignment
One of the recognized products of the company, i.e. Coca-Cola Zero, was launched in the year 2006. Moreover, with this brand, the company offers a non-sugar version of beverage for the consumers. The company established ‘The Zero Movement’ (TZM) with the intention of promoting this product in the market among the consumers. In this regard, the company utilized this method as an IMC tool for enhanced promotion of the product (UTS – CRICOS, “Coca Cola Zero Launch”). Promotional Mix Elements of IMC The promotional mix or IMC tools are effective methods of promoting as well as creating...
3 pages (753 words) Assignment
Coca Cola (Coke) Report
Contents Contents 3 1. Introduction 4 1. Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. Considering a slow but steady move towards non-carbonated healthy drinks, the product has faced mounting pressure to boost and enhance its promotional activity across the globe in order to maintain market share which has seen a decline from 2005-2010...
4 pages (1004 words) Essay
Coca cola Global Marketing strategies
One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for different regions of the world due to change in trends. Business decisions are initialized on a domestic basis to fit in with the cultural and societal needs of the domestic country. Coca-Cola went global...
12 pages (3012 words) Research Paper
The consumers of Coca-Cola
This essay aims to mainly draw from the case of Coke Zero advertising campaign to establish the extent to which it has or can influence the buying process of the targeted consumers. The paper starts by defining key terms as well as outlining the chosen advertising campaign. It can be concluded that consumer buying process is mainly influenced by a variety of factors such as advertising campaigns. This refers to a series of advertisements that are intended to positively change the behaviour of the targeted buyers. Carefully designed advertisement campaigns are likely to remind the customers...
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!