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Marketing Concept of Coca Cola - Essay Example

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This paper “Marketing Concept of Coca Cola” will highlight the definition of marketing concepts and the various marketing methodologies utilized by Coca Cola to acquire and retain the customers. The author of the study will also deal with the various marketing strategies…
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Marketing Concept of Coca Cola
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Marketing Concept of Coca Cola

The concept evolved post World War II when it became difficult for the marketers to sell goods and services and generate revenue because the customers were extremely selective in choosing the product. Marketing concept revolves mainly around important elements like understanding customer wants, developing techniques in satisfying customer requirements and checking whether the customer wants are satisfied or not. The process of marketing concepts is initiated by conducting a market research which identifies customer wants. Although, the prime objective of the various marketing departments is to understand customer requirements but the tasks and responsibilities vary accordingly. The market concept varies accordingly and lays emphasis on devising techniques which help in gaining competitive advantage over its competitors. The selling involved in this stage is also referred to consultative selling and is revolved around developing customer orientation services. However, CRM is one of the most difficult ways of executing business activities which also leads to increase in the organizational output and also customer base (Buttle, 2012). The marketing concept is almost synonymous with the CRM techniques and methods which help in initiating and facilitating customer interaction and also developing the existing business process to a large extent (Buttle, 2012). Marketing data, software and varied other technologies play a pivotal role in conducting a market research and then developing strategies for satisfying the customer wants. It is also sometimes referred as the business strategy which is more or less multifunctional and affects the organization on the whole including departments of marketing, IT, Human Resource, management etc. These technologies help in identifying the competitor requirements and also assess it carefully and understand the competitor strategic positioning clearly. It included topics like opportunity and database management which helps in identification of opportunities and help in completion of the projects. ... Read More
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