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ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers - Literature review Example

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ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers

Because of this technological transformation, the world has been slowly and steadily converted in to a single well connected entity which promotes seamless and barrier free communication and interconnectivity to various places and markets around the world. It needs to be stated that the barrier free global communication has greatly helped in the evolution of various kinds of globalization trends that gets generated from various markets around the world, which are located in both the developing as well as the developed economies. In most cases, it was felt that the rise of globalization trends help in increasing consumer’s awareness for products and services that are available in the various foreign markets. Also, it has been noticed that the globalization trends play a tremendous influence in the process of setting a new trend in regards to consumer behaviour in a completely new market that might be located in either the developing or the developed countries. These new trend in a particular market often triggers a significant amount of consumer demand for various new and innovative kinds of products and services, thereby creating the opportunity for various organization located in different markets around the world to engage in cross border business activities....
These new trend in a particular market often triggers a significant amount of consumer demand for various new and innovative kinds of products and services, thereby creating the opportunity for various organization located in different markets around the world to engage in cross border business activities. Talking from the point of view of the organizations that are focusing on entering new markets, the global macroeconomic environment has to be taken into consideration. As of the recent times, a majority of the Western nations is in the grip of the Euro zone oriented debt and financial crisis. The rise of the spending cuts by organizations located in the western nations along with the increase in frequency of austerity drive and pension cuts by the governments has significantly dampened the demand for various consumer oriented products in the developed and advanced markets of the West (bbc.co.uk, 2012). This is resulting in stagnancy of sales for various consumer product based organization, and thereby limiting its profit generation abilities. In order to tap opportunities of growth, the organizations all over the world are turning their focus on countries of the Asia Pacific region especially to that of India and China. These nations of the APAC regions have a growing consumer demand which is mainly because of the outcome of national economic growth along with better education, rising job opportunities and purchasing power of the consumers (Atsmon and Magni, 2012). This particular project is intended to discuss and understand about the demand of Italian wine among the consumers present in the urban markets of China, especially in the cities of Beijing and Shanghai. Brief History of wine in china In discussing about the origin ...Show more

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In discussing about the origin of wine in China, the researcher needs to open the pages of history books that providing a very in-depth overview of Chinese literature and culture that was existent in the early times. …
Author : hassanmclaughli
ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers essay example
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