The company acquired Land Rover in the year 2000 from BMW and Jaguar cars in the year 1989. Presently the company is employing more than 25000 employees. Net income of the company is ? 1.215 billion. The next portion of the study has been divided into two sections. The first section will deal with the discussion of the marketing mix for the Evoque product of Jaguar Land Rover for targeting the low end customers at the entry level. The second section deals with discussing the marketing mix of the premium Evoque product in order to target the high end customers for competing with the products like BMW X3, Audi Q5 etc. Marketing Mix of Evoque Cars of Jaguar Land Rover Marketing Mix is considered as one of the most important business tools which help in determining the four P’s involved in the planning of marketing strategy. The four P’s include Product, Price, Place and Promotions. This marketing mix will help in providing set of policies on the basis of mentioned four P’s so that it can act as an essential marketing strategy for influencing the purchase decision of the customers. The main reason behind any business’s success includes a long procedure in which achieving success depends upon marketing. The success linked to marketing depends upon different marketing strategies and all these marketing strategies include 4 P’s of marketing. The marketing mix of Evoque vehicles of Jaguar Land Rover will provide the best possible way of mentioning all the essential elements in marketing. The implementation of marketing strategies in an appropriate manner is important for the achievement of success in the operational market. The marketing mix will give the combination of various important marketing strategies planned by Jaguar Land Rover (Belohlavek, 2008). Each of the four P’s is important for planning such a marketing mix, which would be able to attract the customers easily towards the organization. It will help in determining the profit potential of Jaguar Land Rover meant for separate target segments. a) Marketing mix for targeting low end of the market Product Product means those goods or services which are provided to customers by the organizations. There are different elements connected to the products which help in attracting the customers (Masterson and Pickton, 2010; Hobbs, 2011). The Range Rover Evoque has brought sensational design to the world’s leading marques. The excellent power train technology along with the compact foot prints help in delivering high performance along with reduced carbon dioxide emissions and fuel consumption as compared to any other Range Rover model (Jaguar Land Rover, 2013b). The products are styled with such desirability which cannot be matched by any rival. The Evoque provides various facilities like accurate and fast steering. The ride is such that it possesses the capability of absorbing the imperfections present in the road surface. The vehicles are perfect while exploring the city by means of power, high performance and excellent design at the finger tips. There are unique models, all present in 5 door version: Prestige, Pure and Dynamic. Only Dynamic is present in the Coupe Version. Customer research is known as one of the key elements in developing or planning the most effective marketing mix. The knowledge of an
4 P’s of Marketing Table of Contents Introduction 3 Marketing Mix of Evoque Cars of Jaguar Land Rover 3 a)Marketing mix for targeting low end of the market 4 b)Marketing mix for targeting high end of the market 9 Conclusion 11 Reference list 13 Introduction Jaguar Land Rover Automotive Plc is one of the British Automobile Companies whose headquarter is located in Whitley, Coventry in United Kingdom…
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
Globalization has opened the doors widely open for business community as they can market
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
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