StudentShare solutions
Triangle menu

Marlboro Cigarettes - Research Paper Example

Not dowloaded yet

Extract of sample
Marlboro Cigarettes

Since the company was able to successfully establish a strong cigarette brand, a lot of cigarette smokers are patronizing the brand regardless of gender, race, social status, and nationality (Philip Morris USA, 2012). Despite the serious economic slow growth in the United States, smokers continue to purchase Marlboro cigarettes in exchange for a premium price (Waldemer, 2012). In line with this, this particular market research study will focus on determining the significance of having a strong brand with the continuous patronage of its customers to the brand. Purpose of the Research Study Conducting a market research project is a significant part of a successful marketing study (Caporella, 2012; Hamel, 2012). For this reason, this research study will purposely design a research survey questionnaire that uses open-ended, closed-ended, scaled responses (i.e. nominal scales, ordinal scales, interval scales, and ratio scales) that will enable the researcher gather primary research data that could help us determine the significance of having a strong brand on the continuous patronage of PM USA on Marlboro brand. After executing a real-life marketing research study, the student is expected to make use of unlimited charts, graphs, and tables when presenting the research survey results. Problem Statement This study will attempt to identify different variables and/or other marketing dimensions that contribute to the ...Show more

Summary

Marketing Research - Marlboro Cigarettes - Total Number of Words: 2,699 Introduction PM USA is the number one cigarette manufacturer in the United States (Borio, 2012). In order to grab the biggest market shares in the cigarette manufacturing industry, PM USA was able to establish at least four other best-selling cigarette brands such as Parliament, Virginia Slims, Basic, and L&M (Cigarette Zoom, 2012; Source Watch, 2012; Toll & Ling, 2005)…
Author : henrikris
Marlboro Cigarettes essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marlboro Cigarettes"
with a personal 20% discount.
Grab the best paper

Related Essays

The Effects of smoking cigarettes
In the contemporary age, smoking is largely associated with style and glamour. In the smoking ads, the cigarette making companies frequently choose publicly known celebrities, actors and models. These celebrities are style icons for the public in general.
4 pages (1000 words) Research Paper
Strategic Management and Strategic Competitiveness
It comprises of the Philip Morris USA, which is a branch located in Atria and Philip Morris International which is located outside the United States of America. The company is well known and remembered for its great adverts on billboards, magazines and sponsorship of motorsports.
4 pages (1000 words) Research Paper
E cigarettes
Known as the e cigarette, the contraption is meant to aid the smoker in getting off his nasty smoking habit bu giving him the nicotine fix that he so craves, without the negative effects that smoking a cigarette gives. Or does it?
6 pages (1500 words) Research Paper
The relationship of cigarettes and lung cancer
Today cancer claims more lives than the renowned HIV/AIDS with most cases of the same disease reported in the developed world. Some time before the disease became a common occurrence in the global perspective, cancer used to be known as the rich man’s disease since it mostly affected the rich men and women in the society.
11 pages (2750 words) Research Paper
Cigarettes and Lungs Cancer
Cigarette smoking leads to several health issues one of which is lung cancer (Schroeder, 2013). Smoking not only increases the risk of lung cancer but also interferes with treatment of lung cancer. Though there are several etiological factors incriminated in the development of lung cancer, smoking has proven to be the single most consistent link.
8 pages (2000 words) Research Paper
Advertising Shapes Social Trends
The essay uses three advertisement campaigns from two different genres to demonstrate the power of advertisement in shaping social trends in the society. Introduction In today’s society, advertisements play a big role in the decision making of the consumers.
7 pages (1750 words) Research Paper
International Marketing Audit and Plan
This will give the company annual net profit of about 10,058,970 CYN. The Indoci Company is one of the companies in Indonesia that produces assorted cigarettes. The company intends to enter the China market because
29 pages (7250 words) Research Paper
Analyse and describe the launch of Marlboro Gold
Philip Morris started the company in 1847 in London and it moved to New York City in 1902. The year 1983 marked PM as being the biggest cigarette company in the US. Altria Group, Inc. also owns U.S. Smokeless Tobacco Company LLC, John Middleton Co., Ste. Michelle Wine
3 pages (750 words) Research Paper
The Effects of smoking cigarettes
These celebrities are style icons for the public in general. Therefore, whatever they do becomes a norm for the fashion conscious lot of the society. Cigarette has lately become a necessary fashion
4 pages (1000 words) Research Paper
Strategic Management and Strategic Competitiveness
The manufacturing plant is located in Richmond; in the Virginia State. This is the biggest plant ever built in the tobacco industry. Marlboro is well known for its adverts by use of the
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation