Strategic Marketing (SBU Competition)

Strategic Marketing (SBU Competition) Research Paper example
Undergraduate
Research Paper
Marketing
Pages 4 (1004 words)
Download 0
Author’s Name: Page Title Date 4.3 SBU Competition According to World Bank data 74.2 people out of 100 person use internet in Singapore and 100% of household have access to internet now. According to the Statistics for Telecom services in 2012 the total internet dial up users were 23,800…

Introduction

Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial up customers (about SingTel, 2013). As SingNet is the biggest internet provider company followed secondly by Star Hub and at third place stand M1 Net Ltd. The total broad band subscribers of Star Hub are 329,000. The broad band user of the third largest company M1 Broad band is over 10,000 . ...
Download paper
Not exactly what you need?

Related papers

Marketing Planning
It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part. Appendix 1 Mc Donald’s is one of the leading retailers in food service and serves around 64million customers globally in 119 countries. Mc Donald’s…
Marketing Management: MBA and SBU
Production orientation should consider building bicycles that most people prefer. This should involve good quality and durable bicycles, sports bicycles, stylish ones etc. Bicycles are mostly used by young people, children and sports people. Hence, types of bicycles should be based on what these groups would prefer. Within this group, segmentation would be of great benefit because we can cater to…
Strategic Marketing Plan
In essence, a smart TV is more like a smartphone and a great deal superior to the “idiot box” it used to be called (Sinclair 2011a, 3; Sinclair 2011c, 3). This strategic marketing plan is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to position itself…
SABMiller Strategic Marketing Plan
SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the…
Strategic Marketing (Jet Star)
Jetstar Airways Private Limited is a part of the Qantas group, as a wholly owned subsidiary. The group company, Qantas was founded in Queensland in the year 1920. The main business of the group includes transportation of customers using their two major airline brands. The group is also involved in subsidiary business, which includes other airlines, and specialist business markets such as catering.…
Strategic Marketing (StarHub Internet)
But, in the era of the 21st century focusing on one method of marketing is considered as equivalent to committing organizational suicide and therefore, modern businesses are forced to use a bunch of marketing techniques in order to stay in the business (Fahy and Smithee 1999). Moreover, marketing and advertisement is away from the noble concept of ethics and righteousness (Robin and Reidenbach…
Strategic Marketing
Corporate strategy makers should focus on identifying the synergies existing between different operating units. For this purpose, most successful organizations develop their marketing strategy in tune with the corporate strategy for the whole company. Different companies accomplish this goal in a multitude of ways and there exists considerable debate regarding the method in which the strategies…