But on the other hand complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users in a single device. The product we have come up is called ‘E-Wall’ which will help users of technology manage everything from a single place using a single device. In this report we will talk in detail about the product, marketing plan and strategy, business strategy, and operations. We will also discuss how we will establish it as a legal entity and protect the innovation from being copied by any company. We will also establish the target market of the proposed product. E-Wall E-Wall is an electronic wall that will act as a screen. This screen will display everything that a person needs to carry out his or her daily technology related operations. The screen will serve as a laptop, television, cell phone etc for users. Basically everything users want will be displayed on the E-Wall and users will be able to control it through a tablet. This tablet will serve as a key board for users which they will use to change icons on the wall. The aim of the technology is to bring everything together in one place so that users can easily access it. The device will also save space as it will be placed on the wall. Only a small server will be attached to the screen to feed data into the wall. The main purpose of E-Wall is to integrate all the present technology currently being used by the people worldwide. There is a need to join them together so that users can get a single point of access. Another purpose of the product is to make everything easily available to users of technology. The idea behind E-Wall is to get everything on a single wall so that everything can be managed easily. This product will not only make access to different technologies easily. E-Wall will display everything on a large surface (wall) which will increase visibility and also users will be able to use everything without even moving from one place to another or without juggling different devices at the same time. E-Wall will serve as a display screen for all of the existing technology. It will just integrate existing technology into one device. A key attribute of the device is that it will allow users to access everything on the E-Wall through a touch screen tablet. This will allow mobility without compromising on size of the display or the number of technologies available. This key advantage will make this device desirable for many segments of the society. Establishing Legal Entity It is important to form a legal entity in order to operate any official business therefore we have decided to form a Limited Liability Partnership company. This is type of company offers the benefits of both corporations and partnership, and this is why we have preferred it over other forms. The most important element of this form of company is the limited liability of partners. Limited liability restricts the liability of the partners and separates personal and company assets. It is relatively safe to go for a limited liability company as personal assets are not secured in case of liquidation. The next step will be to register a name of the company and a trademark which will be used both for transaction and for marketing purposes. By registering a trademark we will also ensure that no one is able to copy our name or sign in any way. Trademark is very important in today’
Creating and Marketing a new product Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (19, June, 2012) Introduction Technology has developed greatly in the past few decades so much so that our lives are now dependent on it…
The major challenge with patents is the process involved in obtaining the patents. The patents are to be used to protect intellectual property such as software. Changes in design and technology must be evaluated on the basis of success that they can bring to the society while the originators must be able to obtain a reward from the advancement.
As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport. Organizational Review and Executive Summary Mission The company’s mission is to provide the best quality experience possible in the transport sector.
When introducing a new product into the market, it is advisable that you identify the needs of the people and ensure that the product meets these needs. The marketing mix, which is also referred to as the 7ps, refers to the choices that a business or organization requires making to ensure that a new product is received positively on being introduced into the market.
The Midomo Initiative mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and colleting donations for the provision of water.
Marketing Implementation and Control 6 3.1 Action Plan 7 4. Potential Challenges and Recommendation 7 5. Conclusion 9 References 10 1. Introduction and Purpose of the Study The demand for handmade soft toys has long been witnessed to attain significant growth in different global regions.
According to Stevenson (1983) following is the technical definition of entrepreneurship: "Entrepreneurship is the action taken in search of opportunity that creates resources beyond the control situations". (Stevenson, 1983) This definition elucidates entrepreneurship in the light of three approaches.
In order to promote their Pepsi brand, the marketing division of the company has been able to utilise different marketing strategy in order to be competitive in the market place. In addition, different approaches of promotional campaigns have been imposed so as to make the product more appealing to the target market and to make these products marketable (Pepsi World, 2005)
Innovation is that element in the global market place which deals with variations of the same product for the creation of a unique selling point for each kind of product and producer of the same. The reason for using the word producer along with product when talking of unique selling point is the fact that in today's world of commerce, brand identity is everything and this brand identity comes from a successful marriage of the product and its producer.
marketing mix strategies, it has been observed that the company’s new product possesses a wide variety of innovative features which are quite unique from its competitors, which offer similar kind of products
In terms of pricing strategy, the company will follow the
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