Village is a retail and sales company focusing on the IT industry selling used and new computers and accessories along with providing necessary services such as network administration, assembly maintenance and system analysis. The company began its operations in 1988 and is based in San Dimas, Los Angeles. The company is owned and operated by a Certified Microsoft Systems Engineer who serves as an expert in the IT industry. Computer Village is an IT based retailers and service provider that has developed partnership with its client to provide technical assistance in form of affordable products, their servicing and other IT related services. The company has developed business partnership with leading technological corporation such as Microsoft, Apple, Dell, HP etc. to better serve its clients and their business needs (Computer Village, 2013). Industry Information The computer retail and service industry is a booming industry not just in California but around the entire globe. This is because the need for computers and even their servicing and repair has increased significantly in the last few decades. The IT industry and specifically the computer industry is enjoyed a growth phase in today’s world. With the increase in the number of sales of computers worldwide, the computer retail and service industry also enjoys a phase of growth (Franchise Help, 2013). The computer retail industry, while a growing industry, faces competition from three sides. It faces the biggest competition from computer manufactures who directly sell to the end consumers. Consumers, at times, prefer to buy directly from the computer manufacturers and eliminate the middle men. The second competition that the computer retail industry faces is from wholesale companies. Retail chains such as Wal-Mart and Sears offer computers and other accessories to the consumers at discounted range while providing a wide range of selection to choose from. The industry faces its third competition from computer retail companies like itself that develop a one-on-one relationship with the end consumer, thereby having a loyal customer base. Small retail computer companies, while selling computers, also provide a wide range of services to their customers. These services include repair and maintenance; network support services; IT services and internet services. In the recent years, there has been a strong demand for computer repair and maintenance services. This is because of the fact that consumers prefer to repair or even change parts rather than investing in buying a new product. The recent recession has rather positively impacted the company as businesses and users would
Running Head: MARKETING PLAN FOR COMPUTER VILLAGE Marketing Plan for Computer Village [The name of the writer will appear here] [The name of the writer id will appear here] [The name of the course will appear here] [The name of the course number will appear here] Table of Contents Part 1: Current Company and Industry Situation and Challenges …pg 3 Computer Village …pg 3 Industry Information …pg 3 Relevant Competitors …pg 5 X-Engineers …pg 5 Repairs and Mods …pg 6 VM-Tech …pg 6 Di-No …pg 6 Mobile PC Pros …pg 7 Beyond PC …pg 7 Comparative Product Research and Analysis …pg 7 Target Market …pg 8 Risks and Challenges …pg 9 Part 2: Assess Potential and Future Demand …pg …
8). When it comes to the marketing of Pizza Restaurant, it provides pizza products, services, information and experience to its targeted customers to satisfy their needs or wants. Armstrong and Kotler (2005) pointed that consumers, when they face broad array of good and services, choose a specific one based on their value-perception.
A mass-market segmentation strategy appeals a firm to develop one product or service mix to be marketed to all potential consumers in the target market (Reid and Bojanic, 2009). Under mass-marketing strategy, the firm doesn’t need to develop more than one marketing program, because though consumers can be different, they are alike and react in a similar fashion to fulfilling their needs and wants.
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
ption on how C. and J. Clark International Ltd a shoe manufacturing is going to carry out its marketing activities introducing its shoe products New Zealand new markets. This paper aims to provide a marketing strategy that will enable this company to consolidate its markets and compete effectively in this new market it has entered.
This marketing plan is for Allegiance Academy for grades K-9, a public charter school, to be located in Tucson, Arizona It is a publicly funded school that, in accordance with state statute, has been granted a charter exempting it from state or local rules and regulations.
Like most Americans who have ancestors from multiple countries or even continents, charters were born of disparate theories, educating initiatives, and social philosophies. That diversity has been one of the greatest strengths of the big family that is the charter movement.
The company provides the customers quality products at affordable prices. The company is known for its quality god across the world and being socially responsible in China as well. The company works on the philosophy of combining people and orders in
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
The marketing approach done goes along on the corporate objectives and mission.
Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is
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