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Rainforest Cafe marketing reseach paper
Pages 8 (2008 words)
Author: Instructor: Course Title: Date: Introduction and Overall Strategy Environmental scanning is vital for the purpose of formulating business strategies of a firm. This is because business is largely influenced by economic, technological, political, socio-cultural, legal, natural and global factors.
This study analyses the hospitality and tourism industry, particularly, the hotel industry of London. According to Ruddick, hotels in London are expected to face a weaker trading market this year because of the Olympics hangover. Furthermore, there is an expectation that tremendous growth will be recorded in the hotel industry of the U.K towards the end of the year, as they are expected to make improvements. The hotel market has been chosen for analysis because hotels represent an important element of London’s tourism industry, and the London hotel market is distinct (Cushman&WakefieldHospitality 4). Given that the London hotel market is distinct, this analysis aims at identifying the weakness and threats that face a specific restaurant. It also identifies the hotel’s strengths and opportunities. Further, the analysis provides recommendations on how the restaurant can improve and maintain its strengths, as well as, capitalize on opportunities. Information will be gathered from customer reviews, annual financial reports and hotel websites. In this analysis, an environmental scan of Rainforest Cafe, located in London will be carried out. The economic, technological, political, socio-cultural, legal, natural and global factors that influence the organization’s operations and success in the market will be analyzed. ...
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