StudentShare solutions
Triangle menu

Inofrmation technology applications in marketing - Essay Example

Nobody downloaded yet

Extract of sample
Inofrmation technology applications in marketing

Ultimately, the actual search terms that are most likely to be used with regards to the product offered have been utilized as the sole determinant of constructing these localized SEO parameters. From a cursory overview of, it is patently obvious that SEO has not been engaged to a proper degree as the website does not accrue a high ranking on the pages returned even for the terms that can be considered as key words for this local search. As a means of ensuring that SEO was at a maximal level, it would be necessary to engage in a three step process that would include: increasing prominence, preventing crawling, and increasing the level of indexing. Of all of these three strategies, increasing indexing would likely be the one that this student would recommend due to the fact that the current level of indexing that is reference by is practically non-existent. As such, this would be one of the SEO tactics that could be engaged at relatively low cost and return a much higher level of traffic over time. Regardless of the strategy that is used, an understanding of the consumer and the habits that drive them will need to be taken into account prior to any SEO taking place. Another key aspect with regards to SEO is with respect to the fact that mobile applications have fundamentally altered the way in which SEO is performed. Rather than merely being concentric upon getting the right combination of indexing, preventing crawling, and increasing prominence, the glut of new mobile phone applications and the litany of different search browsers that come packaged with them has caused the process of SEO to become more difficult to perform across the board. As such, it is necessary to consider the demographic trends and market presence that the firm wishes to have and what method through which the website is most often visited. As such, if it is determined that mobile platforms make up for a large percentage of overall traffic, then it is necessary to focus the SEO upon he way in which these different mobile platforms utilize apps and/or their native browsers to search the internet. If however it is determined that a very small percentage of overall traffic comes from mobile devices, seeking to expand a relatively large amount of money on seeking to garner but a few customers is not financially reasonable. 2. The past 40 years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. However, as the year 2015 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. In the same way that personal computer revolutionize the way in which computing took place, mobile computing has redefined the manner through which the individual communicates, the business entity markets, and computing is represented within the current world. Whereas but a few brief years ago an individual would be constrained to their desk as a manner of reaching potential clients and/or sending something as simple as an email, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard. Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices ...Show more


1. One of the fundamental shifts that has taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer…
Author : adolforussel
Inofrmation technology applications in marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Inofrmation technology applications in marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Applications of laser technology
This significance is no surprise, as the precision and accuracy that one can achieve with the help of lasers is un-matched. Due to this property of lasers, they have gained extreme significance in our major daily processes and have made our lives much simpler and accurate (Thyagarajan and Ghatak, 2010, p.471).
10 pages (2500 words) Essay
Globalization, Technology, and Marketing
In a technology based market, one of the key determinants of success is the product strategy. So a manager must always be exuberant in changing the product line. Unless a company is able to produce advanced products with best available technology, competitors will win the market before its products reach there.
2 pages (500 words) Essay
Marketing and technology
Utilizing the potentials of technology and virtual web altogether, through the years, has been proven to have increased efficiency in local corporate activities and international business transactions alike as it minimizes the need to travel and with more time and human energy saved in the process, more tasks are accomplished.
3 pages (750 words) Essay
Marketing principles and applications
The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee or cappuccino, within an extremely short period of time. Also, due to its design the particular appliance is quite easy in use.
7 pages (1750 words) Essay
Information Technology Applications in Marketing
It is evident that physical wares magazines, books and newspapers, will no longer be the key to interaction via media; neither will it be the most lucrative means to deliver entertainment, factual information, general news or educative material. However, this does not imply that print media is bad; it simply gives the assertion that digital media is better and more reliable.
6 pages (1500 words) Essay
Marketing and Technology
Making a product nearer to the customer is also a compulsion in the competitive market. 1 After the advent of information technology, the marketing took new turn and the clients are being contacted through internet or the network of the companies. The marketing strategy inherent in the internet or web based services is making the customer's work easy to contact the vendor, manufacturer or service provider.
6 pages (1500 words) Essay
Marketing Foundations and Applications
Even though companies especially in the information technology industry are aggressively pushing this strategy, it is irrefutable that new product development faces huge challenges to the different functional areas thus, leading to a lot of criticisms. Product development often becomes impossible and critised because of the following reasons: shortage of important ideas in certain areas; fragmented markets; social and governmental constraints; cost of development; capital shortages; faster required development time; and shorter life cycle.
8 pages (2000 words) Essay
Marketing foundations & Applications
Even though companies especially in the information technology industry are aggressively pushing this strategy, it is irrefutable that new
8 pages (2000 words) Essay
Internet applications for marketing
The research has been well conducted, the methodology has been explained but no justification for the chosen method has been given. While the language and grammar have been found to be
8 pages (2000 words) Essay
Use of unmanned ground vehicles would help the agency to curb cases of robbery that have been witnessed targeting its transportation vehicles hence compromising the security of confidential data records in transit. According to Zegart (2014, p.264), several homeland
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment